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Home > Fashion > Diddy Buys Enyce

Diddy Buys Enyce

22 October 2008, 20.47 | Posted in Fashion, people | 5 comments »

Today the announcement came in that Diddy bought Enyce from Liz Claiborne. Liz Claiborne had bought the brand in 2003 for 114 Mio. USD and Diddy bought it now for 20 Mio. USD, which seems like it was a good deal. It will be interesting seeing how the brand changes in the next couple of months, as it has been a while since it was regarded cool. Hopefully he did not buy into a dead market! Check out Diddy’s statement about the move here above!

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This entry was posted on Wednesday, October 22nd, 2008 at 8:47 pm and is filed under Fashion, people. You can leave a response, or trackback from your own site.

Tags: diddy | enyce | liz claiborne

5 comments

anon:

22.10.2008, 21.05

this dude is like a parody of himself. DIVERSIFYING PORTFOLIOS, SON.
admin:

22.10.2008, 21.44

Its like the worst brand ever, but I would not be surprised if sales actually go up with Diddy. He wears it, puts it onto some of the acts that he produces, it will be all over TV and back they are.
Loom:

23.10.2008, 10.14

Ha ha,

“Right now the company…no the COUNTRY is in a recession!!”

Funny what slips out when you get excited!

This will work though, not a dead market, more dormant.
kingiso:

23.10.2008, 17.03

I thought Oprah was the black Warren Buffet…
HIGH ST.:

18.01.2009, 05.54

yo admin enyce doesnt look good on u
cuz u dont kno how 2 roc it
NO1 ON DA CORNER GOT SWAGGA LIKE US

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