Arkitip sat down with James Bond, one of the founders of Undefeated. While Eddie Cruz is more often in the spotlight on this behalf, James Bond usually stays in the background. The video gives some nice background information on the creation of Undefeated, as well as what it stands for and what they are trying to do with it!
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[...] kicks which have become synonymous with respect, virtue and quality. Co-founders Eddie Cruz and James Bond are in their own right pioneers, but together they are the perfect mix of business savvy and street [...]