Jay Z “Brooklyn Go Hard” Typographic Video by Evan Roth

Jay-Z on iLike – Get updates inside iTunes

Evan Roth, of The Graffiti Research Lab, went hard for his visual play on Jay Z’s “Brooklyn Go Hard” (featuring Santogold). For 5 years he’s been holding off requests to use the typographic illustration utilized in the video. He says for hopes Jay came calling. Well, it was RED and The Global Fund that called, but the effect remains the same. A stellar video for Hova’s newest track. (Via Kushtv).