adidas will be launching their Urban Art Guide this month. The mobile art guide for the iPhone will be released on March 20th. The guide was made for Berlin and instead of visiting the usual museums that everybody knows, the adidas Urban Art Guide will show selected pieces of street art as well and guide you through the city. From better known galleries and museums to special artworks that are hidden in corridors, the guide covers it all.
From March 20th the adidas Urban Art Guide can be downloaded for free from the iTunes Store.
You can have a first look at the guide in this preview video.
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A company can’t sink much lower than that: with this application adidas is shamelessly cashing in on other people’s work. The pieces weren’t – at least in most cases – not created with adidas or more precisely adidas’ profit in mind.
Their disguising this as support of urban art is a joke. The similarity to working conditions at adidas’ external suppliers is striking and has a twisted logic: if they can exploit workers in third world countries they can as well exploit creative potential in the first world.
Re: comment from R
yawn… Adidas Orginals sponsor and support lots of events instead of doing TV advertising. This app is a fun utility that I found very useful when i visited Berlin – something nobody else has provided – and for free. You\’re just a hater.
I hope you only ever wear/eat ethically sourced goods if you are going to complain about the global apparel supply chain. btw, Adidas has strict enforcement of ant-exploitation policies across all 6 layers of its supply chain. I\’d like you see another company the size of Adidas do more to ensure that fair local wages and conditions are paid often in complex out sourcing agreements.
If you don\’t like Adidas don\’t buy i – but done hate so much. Some of us love the stuff they do.
Its a old, tied story of The Man exploiting the poor – yes there are issues in global organizations, much less than must people think and extremely minor when compared to the economic development (housing, food, education…) providing jobs generates. If you think this is exploitation, don\’t buy their product.