“Triumph Of The Sign” By Jean-Charles De Castelbajac

Last week the first solo exhibition of fashion designer Jean-Charles de Castelbajac opened its doors at Paradise Row in London.

“Paradise Row proudly presents the first solo show of Jean Charles de Castelbajac. Throughout his ground breaking career as a fashion designer, Castelbajac has employed a strategy of ‘cultural hijacking’ – the appropriation, recycling and synthesis of images, signs, symbols and styles from both popular culture and high art to create still newer designs and visions. In keeping with his openness to the ever-shifting world of contemporary visual culture, Castelbajac has collaborated with artists including Keith Haring, Jean-Michel Basquiat, Andy Warhol, Bettina Rheims and Loulou Picasso.

In Triumph of the Sign, Castelbajac presents a series of paintings that articulate his fascination with, broadly, the tensions and synergies between high art and consumer culture, and most specifically that defining element of contemporary visual culture – the brand logo. In a process that mirrors the production of mass-consumer goods, Castelbajac commissioned painters in China to perfectly reproduce a series of Western masterpieces, from Bronzino to Manet, and another group to paint logos on the surfaces of the copied masterpieces. The resulting works ironically embrace a flattening of hierarchies, a breakdown of distinctions and an evacuation of content.” Via Yatzer.

Have a look at some more works of the exhibition after the jump.