We know absolutely nothing about this new adidas premiumstyle collection, so we will have to interpret the images that we got from the Openers presentation. The sub-line seems to be both function and design driven. We would place it between the regular adidas athletics line and the adidas SLVR collection, which is more of a fashion focussed collection. Especially the jackets appeal to us, as they feature good design, lots of functionality and some great details, such as the integrated watch. The line seems to consist of both apparel, accessories and performance footwear. Hopefully we can tell you soon more about this collection.
Until then, take a closer look at the adidas premiumstyle Collection after the jump.
Related posts:
»
adidas Originals Spring 2010 OT Tech Collection»
adidas SLVR Fall/Winter 2009 Collection Lookbook»
First Look – adidas Originals x Burton Collection»
adidas “Adi Archive” Collection – Drop 2»
Feature: Adidas aZX Collection Letters A-H
its a range designed and developed in Japan….and you are right – strong functionality with great design and detailing…..well put…