Chromes continue to sell because they are very well made, make use of interesting and unique materials, and debut new models on a frequent basis. Most luxury eyewear designers tend to rest of their laurels and cycle in only a handful of new designs each year. Chrome Hearts, on the other hand, bring out new models about every 18 months. Those of us who sell them appreciate that.

And yes, counterfeiting is an issue. Frankly, it’s infuriating as an independent eyewear shop to make major investments in the “real thing” to only see cheap fakes popping up on eBay or Canal Street. So if pulling down some of our detailed photography prevents sleazy forgers from offering poor-quality fakest, we’ll do it.

So far, it seems to be working, since we’re not seeing the glut of counterfeit Chrome Hearts online that you see from nearly every other designer eyewear and sunglass brand.