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Celebrating SneakersBR’s 2nd anniversary, Nike launches a premium quickstrike Air Max 1 , the first version of the classic designed in Brazil.
The first medium focused on sneaker culture in the Brazilian territory and the world’s first to address it in Portuguese, SneakersBR celebrates two years of existence (after its original ‘blog version\’), with a praising by Nike through a particularly singular version of the Air Max 1.
Partners since the beginning of the country’s \’sneakers\’ history, SneakersBR and Nike now crown this trajectory of success with a model that celebrates the culture of Pernambuco.
The passion of the collector Ricardo Nunes – which was transformed, in an afternoon of leisure in Pernambuco, into a blog about sneakers for the few fellows known to be interested in the subject – soon became a global reference, as SneakersBR inserted Brazil in the international sneaker scene.
Nike has believed and encouraged the proposal since the very beginning, and now honors the paths ran the past two years by announcing the launch of Air Max 1 – Lanceiro.
Signed by designer Fabrício Machado, the Air Max 1 – LANCEIRO refers to iconic elements of Pernambuco’s culture (home state of SneakersBR), with an emphatic proposition of gathering tradition and modernity, one of the pillars of the Manguebeat movement.
A true cultural revolution that dazzled the world at the beginning of the 90s, the Manguebeat Movement revealed references such as Chico Science and Nação Zumbi, Fred 04 and Mundo Livre SA, Otto, Siba, among many others artists and bands that gathered the most conservative elements of the popular culture of Pernambuco with the most modern happenings of the music and arts world.
The thrilling and surprising results conquered audiences throughout the world, with its unusual combination of drums, fiddle, alfaias (maracatu drums), awesome groove, politicized lyrics and distorted guitars.
The Air Max 1 LANCEIRO is based on the first Nike model to expose the capsule of the revolutionary \