INSA x Nike Sportswear IAM1 Journey Show

In 7 days, INSA ran the city of east London, painting 35 pieces on the route of Charlie Dark’s map for Nike Sportswear’s IAM1 Journey project. Produced by Protein and documented by INSA’s long time collaborator, photographer Ethel, each of the 35 hand painted pieces form one of the centre pieces of INSAs major London solo show for 2009. This IAM1 Journey animation will be deconstructed within the “Looking For Love In All The Wrong Places” show with behind-the-scenes processes alongside the original painted objects that make up the individual frames. The show takes place at London’s NSW 1948 pop-up shop and runs from July 17th – July 26th, 2009

Nike Sportswear 1948
Arches 477-478
Batman’s Row
Shoreditch, London