Freitag is briefly stepping off the beaten track of lorry tarpaulins and is drawing inspiration from art history. With a
pinch of recycled individualism, large-size art banners have been put together to form unique creations in a new context: the FREITAG LIMITED ART EDITION.
In cooperation with the Tate Modern London, the Mori Art Museum Tokyo, Palazzo Grassi Venice and the Museum of Contemporary Art L.A., Freitag presents a unique limited art edition. Swapping truck tarps for exhibition banners from these world-leading modern art galleries, Freitag has produced one-off versions of its F52 Miami Vice shopping bag. Motifs from Picasso to Japanese contemporary art make these bags genuine rarities. Each week in August 2009, Freitag will release a collection of the museum bags online at www.freitag.ch, to buy or just to admire.
Take a detailed look at the various Freitag Limited Art Edition Bags after the jump.
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We are big fans of FREITAG at White Line Hotels and have just entered a collaboration with them. To celebrate we are giving away an exclusive, limited edition WYSS R099 bag worth € 315 and a two night stay at the wonderful Hotel Greulich in Zurich. Head over to http://www.whitelinehotels.com/competitions/freitag for a chance to win it and more info.
Much love.