Comments on: Freshjive Drops Logo & Branding

By: JoeSchmo

JoeSchmo — Tue, 21 Jul 2009 22:42:14 +0000

Hands down the best decision they couldve ever made next to just starting over with a whole new brand…hopefully the designs and price points will be on point…

By: TAXFREE

TAXFREE — Tue, 21 Jul 2009 06:26:15 +0000

lame- why tell anyone just do it besides not that big of a deal. lots of small underground clothing brands have been doing it for years.

By: Bob

Bob — Mon, 20 Jul 2009 14:18:23 +0000

So is the collection going to follow the aesthetic of the tags?

By: T

Sat, 18 Jul 2009 17:35:26 +0000

agreed 100%. I like the new aesthetic, however announcing a move to drop all logo and branding is just that – it\’s still branding by definition. Same strategy as Muji.

By: David Fischer

David Fischer — Sat, 18 Jul 2009 16:19:04 +0000

True, true, but the guy that does not know Freshjive and this new branding strategy will buy only because of the design. Will be interesting to see how this works out.

By: David Fischer

David Fischer — Sat, 18 Jul 2009 16:16:05 +0000

Again, I believe that in rather short time, the blank black “logo” will be branding as well. Not sure if this is consequent enough!

By: RobWhatts

RobWhatts — Sat, 18 Jul 2009 14:54:08 +0000

Theyve had some terrible logos and prints over the years, so this might be a good idea, maybe focus more on the actual design of the piece.

By: cLyde

cLyde — Sat, 18 Jul 2009 04:51:55 +0000

Cool idea. Its been done before. TBG does it all the time. But doing so and announcing so all your consumers know is just a marketing strategy. Now we all know that Freshjive will be creating a collection that doesn\\\’t say the word Freshjive on it. The blank tag will be a brand in its own and the hype will make ppl buy it. Duh!

By: aphonic

aphonic — Sat, 18 Jul 2009 02:01:07 +0000

First thing I thought when I saw it was \

By: TRONY

TRONY — Fri, 17 Jul 2009 21:28:05 +0000

I\’m feelin\’ the ILBT series more.

By: G-One

G-One — Fri, 17 Jul 2009 20:06:53 +0000

I really like this concept. I\’m sure it\’s been done before, but it\’s refreshing to see an attempt for a line\’s artistic value and production quality do the talking, not the brand name. I hope people will respond to it…

By: Capt Obvious

Capt Obvious — Fri, 17 Jul 2009 18:38:27 +0000

What a crock of poo. This guy has been a jacker from day one (continually taking \

By: tf

tf — Fri, 17 Jul 2009 18:29:14 +0000

good move by them

By: The Spirit of Mars Blackmon Past

The Spirit of Mars Blackmon Past — Fri, 17 Jul 2009 18:16:19 +0000

Good, because ‘Freshjive’ is a terrible name anyway.

By: David Fischer

David Fischer — Fri, 17 Jul 2009 17:48:37 +0000

I think so too, eventually the blank tag will be standing for a brand as well.

By: nick

nick — Fri, 17 Jul 2009 17:38:00 +0000

doesn\’t having a blank tag or badge eventually become some sort of branding anyway? be it anti-branding.Naomi Klein\’s no-logo \’brand\’ for instance?