Quiksilver has partnered with André Balazs’ The Standard Hotels to market cobranded men’s and women’s swimsuits. The boardshorts are a Diamond Dobby reissue of the original design from 70s and 80s with new patterns inspired by the 4 Standard hotels in Hollywood, Downtown LA, Miami, and NY. Each pair of boardshorts has a list of addresses in the waistband, carefully curated by Natas Kaupas (Skateboarding legend and Quiksilver Creative Director) corresponding to 5 unique destinations near each of the hotels. A bikini inspired by one of Quiksilver first designs will also be released. Set to launch on August 8th, the boardshorts and bikini will be distributed via the first-ever poolside vending machines in the hotel’s four properties, in their boutiques and online at shopthestandard.com. Each product is limited to 250 pieces.
An interesting and practical solution for those among us that tend to forget their swimsuits at home. More images follow after the jump.
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Not a fan of the swimsuits or swimming in general.
But that’s one of the freshest idea’s for marketing / collab I’ve heard in a long time.
Greatest idea EVER