Comments on: Evisu Relaunch | A First Look

By: J.

J. — Thu, 03 Sep 2009 20:07:02 +0000

Honestly almost anything is better than that crazy amount of pocket shit that Evisu was putting out a year or two ago and ill try to remain optimistic until I see the full collection. But charging 600-700 a pair for their private stock category seems excessive to me, even for excessively customized jeans. I\’ve had damage done to my jeans from constant zippo use but I never once burned myself with a lighter. If you burn your jeans with a lighter, I say you were probably smoking crack

in respect to Branding, I don\’t know what image Scott Morrison is going after with this new collection. Looking at these pictures and the description, I\’m left wondering how Evisu will be different from Earnest Sewn. I figured i could paint a white gull on my earnest sewn jeans and basically end up with the same result. They say its a small snippet of a presumably large collection and ill try to remain optimistic until i see the full collection.

By: David Fischer

David Fischer — Wed, 02 Sep 2009 10:44:27 +0000

Exactly, they finally get rid of the cartoony stuff, because their denim was always good.

By: @#$%

@#$% — Wed, 02 Sep 2009 04:40:57 +0000

Looks interesting they got too cartoony to me so it’s nice to see the actual denim crafting is getting the attention and not the loud logo designs etc

By: Big Boss

Big Boss — Tue, 01 Sep 2009 20:21:54 +0000

@ googoo

Levis have been around since the 1850s, they virtually started this denim shit–it ALWAYS comes back around to the Levis. They\’re classic. They can be used for any social situation, so it\’s no suprise that various people ranging from celebrites to polictians wear the brand. And I didn\’t suggest ANYONE to dismiss Evisu, I was merely writing them off as a hack brand that jacks up their prices in order to \

By: googoo

googoo — Tue, 01 Sep 2009 17:30:51 +0000

@Big Boss

Evisu\’s cost $500 (got several pairs for around a $100), and are a McDonald rip-offs? Here I was thinking it was a gull, but now I realize it\’s an endorsement of McDonald\’s. Oh, and more celebs wear Levi\’s than they do Evisu, so I guess I should dismiss them too, eh?

By: Runway Fashion

Runway Fashion — Tue, 01 Sep 2009 08:07:02 +0000

I love those back-pocket designs, it’s a creative way to brand jeans.

By: Big Boss

Big Boss — Tue, 01 Sep 2009 02:51:02 +0000

Whatever Evisu, give it up. The moment your shit is starting collect dust at the Puma store for under $80, that means that it\’s over. No one is gonna pay another $500+ for your Mc Donalds logo rip-off jeans, when they can easily cop some fresh 501s and can still be able to feed themselves on the same day. Maybe allowing Jay-Z and millionaire athletes to co-sign for your brand isn\’t always a sound business decision. No do the most sensible thing and go follow Von Dutch and Ed Hardy to TJ Maxx and Marshalls.

By: Chris

Chris — Tue, 01 Sep 2009 01:55:46 +0000

This might be interesting. It’ll be nice for Evisu to change direction.