Comments on: Highsnobiety Comment | APC x Supreme

By: Sophnet et A.P.C. …

Sophnet et A.P.C. … — Tue, 13 Oct 2009 15:08:54 +0000

[...] de même assez décevante cette pseudo analyse a surtout servi à justifier le travail des deux marques face aux réactions assez vives des fans [...]

By: hinoma

hinoma — Fri, 09 Oct 2009 20:19:17 +0000

a ridiculous piece with the ridiculous price!

remember jean touitou said in an interview, collaboration for him is nothing to do with building buzzes over the market. he, or his label, attempts to take advantage of the technique from the other brand. Yet, what we saw here is all about profits! isnt it? goody-goody!

By: MarcBT

MarcBT — Tue, 06 Oct 2009 01:35:53 +0000

To add some thoughts / opinions about the collab’, I’d say there is an important gap between my expectations and the reality. And not in a positive way, unfortunately.

And I’d say I’m more disappointed by Supreme than A.P.C. since my attitude toward the former is more positive than for the latter.
A.P.C. quality has worsened a lot and has become too popular for me (I’m from Paris where there is about 5 stores). I do love their jeans, best quality considering the price in the industry.
But Supreme is popular but only graphic tees / caps / shoes (collab’) but jackets, shirts etc, are still edgy and well constructed.

My point is there is no added value in this pair (I’d rather not talk about the tees…). They are able to do jeans and as good as APC ones, so what is the point of doing that?

Just a friendly fire and a way as you said Nick, to meet the consumers of the other brand. Purely marketing, nothing about “savoir-faire”.

I was a bit too negative in my first comment, I’d rather read an article written with the idea of opening a debate than a simple news.

By: Phil-G

Phil-G — Mon, 05 Oct 2009 21:55:53 +0000

Very well written, Nick!

To be honest I hated the APC x Supreme colab…didn’t make sense to me at all, but reading this article it rings a bell. It’s just the way you look at it… they’re always two sides.

Still not gonna buy it.

By: Brooks

Brooks — Mon, 05 Oct 2009 20:05:17 +0000

I think you mean “dual” branding. If not, draw!

By: David Fischer

David Fischer — Mon, 05 Oct 2009 18:28:55 +0000

To Clam Sauce: I agree that the high times or innovative times of the streetwear as we might see it now have passed. At the same time the space is still very interesting, just with new brands. By new I do not mean new t-shirt brands, but maybe the Wood Woods, Vibskovs, Common projects, APC, etc….

By: David Fischer

David Fischer — Mon, 05 Oct 2009 18:25:53 +0000

Yeah, not sure where you get the idea that the article was not written by us, CK? Nick is one of our editors since a long time and wrote the article specifically for us. Opinions on the subject might vary, but the article has fulfilled its purpose 100% from our point of view – it created an interesting discussion around the subject. It is not about taking sides, but having a valuable discussion in our space, which unfortunately does not happen too often. It can be positive or negative, just needs to make sense and in that case its a success. We do not need everybody to agree with us, in fact its much more interesting if it is the contrary.

By: steexy

steexy — Mon, 05 Oct 2009 14:58:28 +0000

To CK. This article IS written by HighSnobiety. Socialconsumer is a side project of HS Editors Jeff Carvalho and Nick Schonberger. It may not be anything new, but certainly a first in this arena. I look forward to more.

By: The Spirit of Mars Blackmon Past

The Spirit of Mars Blackmon Past — Mon, 05 Oct 2009 14:50:12 +0000

If I wanted to wear APCs, I’d wear APCs. I don’t see what Supreme brings to the table here except for a bump in the price tag and that aura of “I camped out for these!”

By: CK

CK — Mon, 05 Oct 2009 13:27:59 +0000

Totally agree with MarcBT here. First potentially interesting article I’ve read on HighSnobiety in 5 years of reading isnt even written by them.

The piece says nothing new – disappointing given the supposed excellence and heritage that HighSnobiety should claim to have given how long you’ve been “in the game” and been reporting (sorry, cut-and-pasting press releases) on collaborations.

BTW, anyone who fears wearing “fuck ‘em” on your jeans is going bring to question your masculinity, you should probably stop spending so much time on fashion sites.

By: clam sauce

clam sauce — Mon, 05 Oct 2009 12:20:28 +0000

street wear was cool back in the early nineties before the internet when all you really had was freshjive and stussy. the whole point was to look different. having a million different brands now waters the whole idea down. street wear had its place in time and is done now. it should really more appropriately labeled “blog wear”.

By: fucksupremexapc

fucksupremexapc — Mon, 05 Oct 2009 06:32:08 +0000

I couldn’t disagree more. I feel like this collaboration represents an extremely low point in street fashion. Something needs to change.

By: Jackson

Jackson — Mon, 05 Oct 2009 05:27:39 +0000

Wearing jeans that say “Fuck Em” across the ass… might as well be asking for getting ass fucked.

By: MarcBT

MarcBT — Sun, 04 Oct 2009 23:15:29 +0000

Fine, but you dont say anything new here. No offense, I dont mean to be rude.

It’s been topical for a long time within the marketing/consumption/branding field.
It’s a scholar topic.
Even Businessweek has written about that : http://www.businessweek.com/smallbiz/content/jul2009/sb20090710_255169.htm

I know Highsnobiety readers are not Socialconsumer readers nor Journal of Consumer Research readers, but isn’t it a “too easy writing”?

By: Kevin

Kevin — Sun, 04 Oct 2009 22:01:05 +0000

Yeah, useless collabs should be ditched! There are some that are good but the Supreme x A.P.C. collab is just purely uninspired!

Oh yeah, you’re wrong on a little sentence there, Undefeated is the king of collaborations.

By: ndrea

ndrea — Sun, 04 Oct 2009 21:06:11 +0000

nice talk

By: Good Conduct

Good Conduct — Sun, 04 Oct 2009 20:57:19 +0000

Clean. Classic.