Today, Jordan Brand announced the upcoming launch of its 25th anniversary AIR JORDAN 2010 shoe. Celebrating a quarter-century of innovative design and genre-inspiring style, Jordan Brand created the AIR JORDAN 2010 to pay respect to the legacy of Michael Jordan in basketball while passing on the heritage of the sport to the talented Team Jordan athletes, such as Dwyane Wade, who will be the first to debut the AIR JORDAN 2010.
Acclaimed shoe designers Tinker Hatfield, Vice President of Special Projects/Design for NIKE and Mark Smith, Creative Director for Jordan Brand, collaborated with Michael Jordan on the AIR JORDAN 2010, taking the literal interpretation of Jordan’s ability to see through his opponents by creating the Brand’s first see-through performance basketball shoe featuring a unique transparent thermoplastic urethane (TPU) window.
To assist all basketball players’ game while wearing the shoe, Hatfield and Smith also designed the AIR JORDAN 2010 with a revolutionary new concept to performance basketball footwear – a layered toe construction that has an independent forefoot support cover. This innovative design technique allows the AIR JORDAN 2010 to mimic an actual foot’s flexibility and movement without being restricted by the shoe’s structures, assisting in a player’s ability to be more agile in the game.
Check out the microsite that was launched today, featuring videos and lots of animation explaining the design and functionality of the new Air Jordan 2010. You can find it here.
Here below and after the jump some interesting videos about the new Air Jordan 2010.
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on Thursday, November 12th, 2009 at 4:09 pm
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Ugliest shoe ever. Emperor’s new clothes every time with these jokers.
taylor:
12.11.2009, 19.56
Gross
LB:
12.11.2009, 20.28
I just vomited in my mouth!
Why:
12.11.2009, 21.24
They look more like dwayde converses
Bernard Hyman:
12.11.2009, 23.22
you see they show no actual performance of some one wearing the shoe in the video
When Jordan started you see him dunk or play in the shoe that he was selling.
no one is wearing that shoe all they are showing is the design but they are talking about the comfort level when wearing the shoe. No one is wearing the shoe
I don’t like it AT ALL. Especially the see-through window. WTF?! & THIS is the 25th Anniversary shoe? FAIL. I rarely ever write negative comments, but I’m really disappointed. =/
Mikey:
02.12.2009, 18.13
It doesn’t matter what anyone thinks, the Air Jordan 2010 is an instant classic IMO!!!
[...] Source: highsnobiety.com [...]
Ugliest shoe ever. Emperor’s new clothes every time with these jokers.
Gross
I just vomited in my mouth!
They look more like dwayde converses
you see they show no actual performance of some one wearing the shoe in the video
When Jordan started you see him dunk or play in the shoe that he was selling.
no one is wearing that shoe all they are showing is the design but they are talking about the comfort level when wearing the shoe. No one is wearing the shoe
I like the design. It look unique. Alot of small detail to this.
I don’t like it AT ALL. Especially the see-through window. WTF?! & THIS is the 25th Anniversary shoe? FAIL. I rarely ever write negative comments, but I’m really disappointed. =/
It doesn’t matter what anyone thinks, the Air Jordan 2010 is an instant classic IMO!!!