The Edwin Spring/Summer 2010 collection is a story of two chapters. Chapter 1 is focused around the brand’s core elements and priceless heritage – Denim. Chapter two focuses on a new direction and a deliberate nod to the future of Edwin – Ready to wear. The SS10 collection from Edwin is a concise and finely tuned collection, not too gandiose or diverse to alarm loyal customers yet strong enough to intrigue and excite the new breed. A definite ‘Maritime’ theme is applied to the overall ethos, in both the imagery and design.
Take a look at the Edwin Spring/Summer 2010 Collection Lookbook after the jump.
Related posts:
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Edwin Spring/Summer 2011 Lifestyle Lookbook»
Edwin Fall/Winter 2009 Collection Lookbook»
Edwin x Folk Spring/Summer 2010 Collection»
Edwin x Folk Spring/Summer 2010 Shoes»
Edwin x Pendleton Woolen Mills Shirt
