Today Nike launched their new (Nike) Red campaign in London, together with some of the world’s most prominent soccer players. The first product to be introduced are (NIKE) RED laces. The laces are specifically designed for football boots. But anyone can wear them.
“We’re working with Nike to leverage the power of sport to fight HIV and AIDS in Africa. Together we’re focusing on two initiatives: Educate and Medicate. Our aim is to ensure that HIV positive people in Africa have access to the medicine they need to stay alive and to continue to build education programs through the power of sport.”
The laces will be released at Nikestore.com on December 1st.
More news on this launch will follow this week!
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(Nike) Red London Launch Event Recap»
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Nike x (RED) – Tied Together»
(NIKE) RED Lace Up Save Lives Video
[...] courtesy of Nike & HighSnobiety) Written by: Synamatix [...]
[...] (Nike) RED Launch | Lace Up Save Lives | Highsnobiety.com [...]
[...] is Nike’s first collaboration with Product (RED), the (Nike) Red laces. The launch of this special event was presented last week in London. Chelsea striker Didier Drogba [...]
[...] is Nike’s first collaboration with Product (RED), the (Nike) Red laces. The launch of this special event was presented last week in London. Chelsea striker Didier Drogba [...]