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Daily News

Gourmet x Pepsi Uno

07 January 2010, 22.41 | Posted in Sneakers | 6 comments »

Gourmet x Pepsi Uno

Gourmet got together with Pepsi to collaborate on their high top Uno sneaker. The sneaker comes in a white canvas colorway with a large combined logo of both brands on the tongue of the sneaker. Other highlights include the triple color laces, canvas strap on the heel and the bi-color outer soles.

“When the opportunity to do a collaborative shoe for Pepsi arose, we were very excited about the project. Epiphany approached us with the idea, they had the relationship and we ran with it. The heritage of Pepsi in the US and where we grew up in the East Coast is very nostalgic. Seeing the Pepsi vending machines as kids and growing up in the end of glass bottles and the introduction of the 3 liter. More importantly, Pepsi is classic American and has evolved but stayed constant all these years. We like to think of our brand Gourmet as very similar.

The design process and fabrication for this piece was clean and classic. We utilized our signature model the UNO and applied a 8 oz. cotton canvas with a high density silk screen on the tongue. The light weight fabric was chosen to be worn in the spring or summer. What is better than an ice cold Pepsi on a hot summer day, the shoe complements that. The color chosen are the exact Pantones from a Pepsi can. We blocked the sole in the standard Pepsi navy and played with the white and red on the upper and laces. Overall the shoe is classic with a pop; you can see the connection.”

Many more detailed images of the Gourmet x Pepsi Uno follow after the jump.


Related posts:
» Pepsi x G-Shock x Zero Halliburton “Time Traveler Pack”
» Dee + Ricky x Pepsi Lego Pop Pins
» Pepsi Proper Pop-Up Retail Los Angeles
» Pepsi Nex x Warner Bros. Bearbricks
» Pepsi NEX x Zozotown x Medicom Bearbricks – Bape, Hysteric Glamour, etc
6 comments
  1. iFloss:

    When are these dropping??? I have yet to see some gourmet’s in person that impressed me.

  2. Paulie:

    This makes little to no sense. I trust they ran about 30 pairs, because I don’t see these anywhere but on the suits from Pepsi’s feet.

  3. brian:

    not sure who on earth would ever buy Pepsi shoes…

  4. Leto:

    for the love of fucking god, why.

    i mean who’s going to wear them? jesus, this has taken my view of gourmet down a few notches.

  5. [...] More pics after the jump. Props to High Snobiety. [...]

  6. gourmet does nice shoes. but why the fakkin colab wit pepsi, its fucking coca cola shiiat, i would love them make collabo wit armani or versace

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