adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 iconic Originals shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, Originals will launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals/ARNeighborhood.
Make sure to check out the video here below.
Many detailed images of all 5 sneakers from the adidas Originals Augmented Reality Pack follow after the jump.
Related posts:
»
Casette Playa Autumn/Winter 2010 Augmented Reality Presentation»
Augmented Reality Cinema App»
adidas Originals Spring/Summer 2010 “Street” Pack»
adidas Originals Spring/Summer 2010 Mi Pack»
adidas Originals Plants Pack | A Detailed Look
Just make a shoe worth rockin.
[...] highsnobiety Category: AdidasTags: Adidas > Augmented Reality Pack > [...]
[...] adidas Originals Augmented Reality Pack By Mr. Banning Leave a Comment Categories: Shoes Tags: Adidas Originals, Adidas Originals AR Game Pack, Augmented Reality, High-tops, Interactive Game, Low Tops via highsnobiety [...]
[...] Higshnobiety Subscribe to comments Comment | Trackback | Post Tags: Adidas Originals, Augmented [...]
…have seen the red one already in the originals store.
By the way: 50% off at the originals store for the kazuki and james bond jackets, trousers shoes….