Yesterday, rapper Snoop Dogg joined Darth Vader to lead Stormtroopers around New York City to launch the much-anticipated adidas Originals x Star Wars footwear and apparel collection.
The new and improved remix of the classic Star Wars moment – the Imperial March was created to celebrate the out-of-this-world collaboration. The battalion started at Foot Locker on West 34th Street, marched to Foot Locker in Times Square and ended at the adidas Originals store in SoHo.
At the final destination in SoHo, Snoop unveiled the long awaited exclusive styles, the Luke Skywalker sneaker through a cloud of smoke, while DJ Neil Armstrong spun beats in the background.
Check out more images from the event after the jump.
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I think this is a great campaign all around. Combining all of the sneaker nerds with the Star Wars geeks is a match made in heaven. Not to mention all of the celebrities popping up and Snoop Dizzle!
I work for the studio that created the sound design for the new promo for this campaign.
If you want to learn more about the campaign and see the full promo, you can check it out at the link below and please feel free to comment on our blog:
http://boogiestudio.com/blog/2010/01/31/boogie-studio-helps-to-launch-a-new-hopeagain
Loved the homeless guy with the ‘Happy Life Day’ sign. ahhh the Holiday Special. What the heck is backslacpkping?
[...] Yesterday, Snoop Dogg joined Darth Vader and the Stroomtroopers in NYC. They marched from Foot Locker 34th St. to the Foot Locker in Times Square, and ended up at the adidas Originals store in SoHo. I guess we can say that Snoop Dogg likes the Star Wars x adidas Collection, or maybe he just likes the check! [...]
for some reason this does not even seem weird. for shizzle.