Back in March of 2009, Mishka opened their flagship store – 350 Broadway – in the heart of burgeoning South Williamsburg. Since then Mishka’s digs have at times hosted a variety of activities including art shows, various parties, crazy sample sales, celebrity drop-ins, and bitter impromptu Street Fighter 2 competitions. 350 Broadway went from being Mishka’s brick and mortar shop, to being one of Brooklyn’s hot spots.
Exactly 344 days after, Mishka will be opening their sister store in Los Angeles and they hope to accomplish in Echo Park what 350 Broadway did in Brooklyn. Mishka LA will open its doors at 1547 Echo Park Ave. on February 20th with a clear mission to be a part of the growing transformation of the Echo Park neighborhood.
Designed with the same sensibilities of 350 Broadway, Mishka LA features familiar similarities with the bright purple neon lights and the hallmark Adam Wallacavage octopus chandelier. And while the intent was to make Mishka LA distinct it still feels connected to the Bear Cub’s Brooklyn roots. Keep watch for Mishka Tokyo later this year.
Check out the full Mishka LA opening flyer after the leap.
Mishka LA Opens in Echo Park
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Mishka NYC x Diamond Supply Co.»
Mishka LA Store Exclusive Product»
Video – Mishka Store Opening Echo Park LA»
Mishka Tokyo Flagship Store coming March 2010»
MASH at Project Space Opening Recap
They gotta bring it to London!
To write that Mishka’s new store is on “a clear mission to be a part of the growing transformation of the Echo Park neighborhood” is an extremely sugar-coated way to overlook the reality that it’s part of the area’s continuing gentrification and displacement of local businesses.
Am I a hater on Mishka? Absolutely no way. But I’m also aware of the process and effects of displacement. And I’m sure the remaining, but dwindling (not to mention unheard and disregarded) working class that lived in Echo Park for years before it became invaded by the moneyed class might have some interesting opinions. And their opinions will last long after they’ve been priced out of a part of town they’ve called home for generations.
How do you “displace” an empty store? The business in that particular area were disappearing and the less there are, the harder it is for the remaining stores to stay open.
And you’re equally upset about Mishka assisting the gentrification in Williamsburg that displaced the working class Polish community, or what?
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