Y-3’s Spring/Summer 2010 campaign features world soccer star Zinedine Zidane alongside a cast of models all wearing a selection of Y-3’s collection inspired by the power of soccer and the movement of the net. Timed to the upcoming 2010 FIFA World Cup, the campaign celebrates an icon of sports heritage: the team portrait. Filmed and edited by Theo Stanley, styled by Nicola Formichetti and art directed by Doug Lloyd of Lloyd & Co, the film was shot on location in a stark urban setting, with models representing the eight soccer federations sponsored by adidas: South Africa, Germany, Japan, Mexico, Spain, Argentina, France, and Russia.
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Word…it’s alright, but it ain’t real. Maybe when they can get Japanese models (or Asian at least) to represent Japan then I could consider it real. I don’t think Argentina is represented either, judging from the looks of that girl. Funny thing is that Y-3 is by Yohji Yamamoto, who is of Japanese descent. The Japanese are making dope shit right now but can’t get Asian models to model for them? Or is it the designer’s decision not to have Asian models? Things that make you go hmmm…