BMW Art Car by Jeff Koons

After a first initial teaser a while back we can give you a full look at the BMW Art Car by Jeff Koons today. The collaboration marks the 17th car in the BMW Art Car series.

“At the premiere of the 17th BMW Art Car Jeff Koons unveiled and signed his car in front of 300 international VIP guests on June 1 in the Centre Pompidou, one of the world’s most prestigious cultural institutions for modern and contemporary art. It is the same place where Roy Lichtenstein back in 1977 first presented and signed his Art Car.

In the spirit of Calder, Stella, Lichtenstein, Warhol, BMW announced this year that the 17th Art Car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced – at the 24 Hours of Le Mans in France on June 12-13, 2010. Koons’ canvas is a BMW M3 GT2, which was homologated to compete at this year’s running of the world’s most famous endurance race.

On June 2, between 11 am to 9 pm, the public will have the chance to see the Art Car free of charge in the Forum of the Centre Pompidou. At 5.30 pm Jeff Koons will participate in a book signing at the official book store of the museum before he will talk about his work in conversation with Alain Seban, President of the Centre Pompidou, at 6 pm at the Forum of the museum.”

Check out the official BMW video here below.

Take a detailed look at the car designed by Jeff Koons after the jump.