Video: Pointer Footwear Production

Established in 2004, Pointer was created with the aim of making simple, well-designed casual shoes in response to a market then saturated with increasingly technical trainers and hyped-up limited edition sneakers. Pointer employs people it likes, from artists to interns; based in London, the company is backed by a creative stable of friends and co-conspirators, inspired and informed by everything from art and music to skateboarding and breakfast.
Pointer Footwear is Gareth Skewis; Rose Choules – Head of Design; art direction is by Mat Fowler and Hannah Draper of Playarea. Artists include Nik Taylor, Jethro Haynes, Marcus Oakley, French and Hudson-Powell. Spring/Summer 2010 deliveries start February 2010.