In conjunction with the launch of Canon’s new EOS 1100D digital single-lens reflex (DSLR) cameras, renowned artist SBTG was commissioned to design a series of limited edition camera straps and protective wraps.
Available in four different versions of SBTG’s “Parsilia” camouflage motif, the premiums were designed to match the different colourways the EOS 1100D will be available in: black, red, metallic grey and brown.
Additionally, extremely limited editions of the EOS 1100D x SBTG box set will be unveiled at the launch of the inaugural Men’s Fashion Week (MFW) on March 30, 2011 at Marina Bay Sands.
Each box set will contain the EOS 1100D Kit, a matching strap and protective wrap in a SBTG-designed packaging.
More information of this interesting collaboration and the resulting product, follows after the jump.
As the Official Digital Imaging Partner of the inaugural Men’s Fashion Week 2011, Canon will also present “Time Of My Life – A Visual Retrospective by SBTG”: a photographic exhibition that traces the creative journey of SBTG.
Four EOS 1100D x SBTG Limited Edition Box Sets (one in each of the camera’s colourways) will be auctioned during the MFW Opening Gala Charity on March 30, with all proceeds going to the disaster relief fund for Japan.
Also to be unveiled at MFW is a new short film profiling SBTG’s craft. Commissioned by Canon and produced by Singapore-based production outfit, No Average Joe, the film was shot entirely on the Canon EOS Movie system and delves into the mind of SBTG the artist.
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[...] Para celebrar el lanzamiento de su camara fotografica Canon EOS 1100D la compania nipona convoco al eximio customizador de zapatillas oriundo de Singapur…nuestro conocido Mark Ong aka SBTG, para lanzar una edicion limitada de las mismas en cuatro colores diferentes que estaran acompañadas por una funda y una correa que llevan el distintivo camuflaje Parsilia diseñado por el singapurense como puede verse en las imagenes tras el salto y a su vez se presentara Time of My Life una exhibicion fotografica que recorrera el camino creativo de SBTG y un documental ad-hoc … [Via] [...]
[...] Singapore-based designer SBTG (best known for his custom sneakers) is seen here as the focus of 4-minute short film that was presented by Canon during Singapore Mens Fashion Week at Marina Bay Sands. The piece was produced in conjunction with SBTG’s new Canon camera wraps and straps (check here). [...]