Rizzoli presents a new book, written by Diesel founder Renzo Rosso for Fall 2011 – BE STUPID for Successful Living. No matter what you might think of Diesel today, the brand has played a major role in bringing premium denim to where it is today and has overall had major impact on the denim market.

“Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic. “

Diesel is known for its different and at times risky advertising strategies, which usually turn out to be rather successful for the brand. Insight on these measures are given in the book by Renzo Rosso himself. The book releases on September 13th, 2011.

Best known for their denim, we look primarily towards Naked & Famous’ shirting in this Spring/Summer 2012 preview. In focus above are duck and dog (Bichon Frise to be exact) patterned shirts, followed by wide striped and chambray numbers.

Moving down the line you’ll find some Navajo prints and classic oxfords, all made in Canada (at North America’s oldest mill) of mostly Japanese fabrics. A peek at a pair of ONI x Naked & Famous Denim can also be seen in our gallery.

Photography: Pete Williams/Highsnobiety.com

More images follow after the click.

“It’s every person’s legacy to make the world more to their liking. Now is our time. Go Forth!”

You have to love or hate CLOT for these kind of things. As they continue to work with Disney on various projects, Mickey Mouse is at the moment the core theme, as we have seen with the Travelling Mickey Exhibition.

In terms of product, you will see the release of the new CLOT Dynasty ‘Mickey Mouse Patch’ Denim this week. Featuring overall 11 patches, all with the iconic cartoon character, as well as a large print on the back, along with added studs and embroidery details, we can safely say that much more would not have fitted onto the jeans. CLOT will release them on August 6th, 2011.

Canadian premium denim brand Naked & Famous is known to do things a little different every once in a while. This week they present their new glow in the dark Japanese raw denim. It is not the first time we see this, but it is certainly the best one we have come across so far, because these do not glow a little, they shine. Most importantly, they look completely normal when not in the dark.

“The jeans work because we apply a phosphorescent coating to the fabric in Japan. This coating is baked into the fabric and will absorb light and slowly release that light with an emanating green glow, just like those Glow in the Dark stickers we had on our ceiling as a kid. Another fun aspect of the jeans is after you beat them up a bit the wear patterns will cause the coating to fade in certain parts of the jean and will create a unique piece of glowing art!”

The limited edition model is now available exclusively at Barneys New York and Barneys COOP in the US and goes for 240 USD.

Junya Watanabe always goes over the top with his Levi’s collaborations, yet somehow never goes so far as too turn us off of his output. Take a look at his latest releases for Fall/Winter 2011, which mix suede portions and patchwork details into classically cut Levi’s denim. Wild, but in the best way. In stock at End.

Photography: End for Highsnobiety.com

Levi’s presents a video for the release of their new cycling centric ‘Commuter’ jeans, which we presented in detail here. Enjoy!

Junya Watanabe Comme des Garcons MAN continues its collaboration with Levi’s, which has been going on for several seasons already now. For Fall/Winter 2011 they present a new pair of patchwork denim, featuring plaid and leather patches on a washed jeans with corduroy accent set around the waist. A little heavy on the eyes for our taste, but some Junya fans will for sure not mind. The jeans are now available from colette.

Tailored to the demand of urban cyclists, Levi’s will soon be launching the Commuter Series. The first drop includes the 511 Commuter Skinny Jeans and the Commuter Trucker Jacket.

“The jeans have a U-lock storing waistband, and the waistband is raised to ensure against the ever unwanted crack attack. The jacket also features a slight tail for maximum coverage while hunched over, and has touring pockets in the back.

The line is a lot more than just crafty patternmaking though. Levi’s partnered with Swiss-based Schoeller Technologies AG to premier their NanoSphere treatment into Levi’s denim. NanoSphere is basically a super treatment that makes fabric both water resistant and dirt repellant. Take that, add Clariant’s Sanitized treatment, and you get durability plus built-in odors protection, because, let’s face it, you get sweaty while biking. In addition to the double treated light-stretch denim, the pieces are completed with nifty sewing tricks like a reinforced stitching in high-stress areas (crotch, pockets, etc.), and reflective 3M Scotchlite fabric tape in key areas.”

The outcome is not only something entirely new for Levi’s, but a rather impressive set of urban cycling gear, no matter how you look at it.

Amsterdam retailer Tenue de Nimes have teamed up with Montreal denim-heads Naked and Famous for a limited run of 13oz green, rope-dyed army repro denim. Getting the shade of green perfect was a challenge, but with the help of an army-obsessed production manager at the denim mill, they got it right.

The pocket lining is made from an army-grade rip-stop twill fabric called ‘Crusader’ and is produced in Montreal. The final detail is the duo logo leather patch, which is a 10oz thick natural veggie tanned bridal leather.

Every single pair is hand-numbered, signed and shipped in a custom carrier bag with denim belt-loop fastening. Made in Canada and limited to 24 pairs, the jeans are exclusively for sale at Tenue de Nîmes.