Enjoy “It Was On Earth That I Knew Joy,” a short movie directed by Jean-Baptiste De Laubier and produced by Sixpack France.

Nowness takes a very interesting look behind the scenes of the Japanese Keirin sport.

“Before fixed-gear bikes became de rigueur for urban aesthetes, they were the weapon of choice for Japan’s fearless Keirin cyclists. A gladiatorial incarnation of track cycling that dates back to 1948, the Japanese sporting phenomenon operates by an intricate set of rules that sees competitors jostling for position on steeply banked tracks at lightning fast speeds, all but encouraging spectacular crashes. In today’s film for NOWNESS, Jonathan de Villiers (whose fashion photography and portraiture has appeared in The New York Times Magazine, Wallpaper* and Fantastic Man) traveled to the national Keirin school in Tokyo and the Tachikawa and Yokkaichi velodromes to decode the strategy that governs the racing phenomenon. “I knew next to nothing about it when I went,” says de Villiers, “but I’m a big admirer of the anthropological documentary where you get taken into a whole different world. And what a strange, special and complex universe it turned out to be.” The state-run industry amasses tens of billions of dollars in gambling revenue each year.”

Keirin: Speed Racers on Nowness.com.

Enjoy!

Following Justice & So-Me in 2009 and MIKA in 2010, Coca-Cola has teamed with Daft Punk for their Club Coke 2011 campaign. This edition consists of two aluminum bottles, gold and silver, paying tribute to the helmets of the group. Both of these bottles will be available March 21 at colette, Paris in a collectors box, and individually at the end of March in some Monoprix shops and nightclubs. Coca-Cola has also announced that an exclusive item that will be unveiled during May on Daftcoke.com, with an online contest organized to win this object.

More images follow after the click.

Right after announcing the collaboration between Daft Punk and Coca-Cola, we can present the official announcement of the upcoming commercial that will air on French television and radio to promote the project. A date has been set for March 4th 2011. We will of course report on it as soon as it comes out. The tune of the above video already gives an idea of where this is going!

After having worked with Justice, Mika and other musicians before, Coca-Cola now gets together with the iconic electronic duo Daft Punk on their latest limited edition “Club Coke” bottle. The bottles of course come in gold and silver, just like the helmets that the two are known to wear for all their public appearances. The bottles will come in a limited edition box set and colette is of course among the first to get them in. With a release set for beginning of March 2011, you can be sure that these bottles will be hunted down by fans!

Look out for the official news to appear soon on daftcoke.com.

Today Nike Basketball celebrated the World Premiere of their Robert Rodriguez directed film “The Black Mamba”. Next to Kobe Bryant, the short film stars Bruce Willis, Danny Trejo and Kanye West. The outcome is rather impressive, so make sure to watch the whole thing here above!

In December, 3sixteen announced a project called Singularities which would tell the stories of passionate city-dwellers who wear our jeans. Filmed with Kellen Dengler, the first three segments of the initiative are now live, showcasing Invisible NYC, The Coffee Foundry and Jahphet Landis of the The Death Set.

“One significant thing to note about the Singularities project is that it’s not done yet. The fourth and final segment has been left open,” and they’re taking submission until April 1st. For more information on how to apply check 3sixteen’s site.

See segments on The Coffee Foundry and Jahphet Landis after the click.

With another video Nike and MK2 communicate the recent addition of the French soccer team to the Nike sponsorship raster. Dripping is a simple, yet creative spot, that you should definitely check out. The clip features French soccer player Eric Abidal and French hip hop musician Oxmo Puccino.

A short collection of shots from New York City shot during the month of November by Mindrelic.

Music: “Down to the Cellar” by Dredg

Planned in parallel of the Influencers short documentary, the “Influencers series” provides an in-depth understanding on the topics mentioned in the film. The first episode features Steve Stoute, “Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.” Enjoy.