
Ronnie Fieg has made quite an impact in the New York City footwear scene and probably also beyond. We remember the first time he contacted us about his first collaboration. Working with David Z. in NYC, a mass shoe retailer, nobody really knew where to place him. Working hard and continuously producing strong collaborations with Asics, Converse, Merrell, Clarks, Red Wing, Ralph Lauren, Timberland and many others, his work started speaking for itself very quickly. The lines for his releases got longer and after years of hard work, the designer decided to take another route – to walk his own path. KITH NYC is his new retail concept, which will be opening its doors today in New York, at 11 am in Brooklyn, with a second location planned to Manhattan later in the season.
The Brooklyn location opens its doors today at 11 am at
Kith
233 Flatbush Ave
Brooklyn, Ny, 11217
We talked to Ronnie about his past and most importantly his future with Kith.
Hi Ronnie, you have come a long way these last couple of years. Why dont you give us a little recap?
It has been an interesting journey to say the least. In 2005, I worked on a Timberland collaboration for David Z and that was really all I needed to jump start my passion. Since then I’ve worked on over 100 collaborative footwear pieces. While working with great brands and talented individuals, I’ve learned a ton and managed to have fun with it all.
We still remember you shooting onto the sneaker/footwear scene a few years ago. Good taste and timing were on your side. We would say that you worked your way into this scene and simply convinced people out there with one strong release after the other. Would you agree with that?
To excel in this industry it’s vital to not only cater to the consumer but to actually be a consumer in the same genre. People say timing is everything and I agree with that statement to a certain extent but what I believe in most is producing quality goods and charging a fair price. I believe that is how I have built my following up until now, not over pricing because of how limited the product is or how much attention the collaboration is getting. Giving the people more than what they are paying for, that’s always been my motto. As far as having one strong release after another, that’s really the hardest part of my work. I am constantly trying to get better with each project and it becomes a battle trying to outdo myself every time but what’s life without challenges?
