New Balance will soon release a neon “Brights” version of their new welded Sonic 574. “They’ll get more looks than the usual 574s that you find in the mall, and at the end of the day, isn’t that what it’s all about? Look for them in a few weeks in select New Balance stores.” (complex)

For Spring 2010, the New Balance 574 has been deconstructed and updated with premium materials creating a sleeker, lighter weight silhouette. The Pinnacle 574 is pictured above in two options: a black full grain Italian leather with worn, perforated canvas that is backed with color; and a green and grey leather style with metallic lizard-embossed accents. Available now at select NB accounts.

More looks at the New Balance 574 Pinnacle follow.

574 Clips is a collection constructed from leftover materials salvaged from New Balance’s factory in Lawrence, MA. The 574 has been re-engineered, removing unnecessary foams in the tongue and collar to reduce heat and bulk. It also features a PU insert for comfort and a microdenier lining taken from the 993 to create a luxurious feel. Overall the shoe comes in four colorways: grey/blue, grey/green, grey/orange and grey/burgundy. Limited to 120 pairs per color.

The collection name, 574 Clips also has a second meaning: a launch campaign will be centered around 574Clips.com, a website that features 480 video clips (1 for each shoe) created to convey each of the shoes’ unique experience before reaching the consumer. To compliment the short films, an individually numbered Polaroid photo has been taken of the shoe’s experience and placed in the corresponding shoe box.

Available September 2009 at the following retailers: Reed Space in NYC, Shoe Gallery in Miami, Bodega in Boston, Commonwealth in DC, Premium Goods in Houston, St. Alfreds in Chicago, Burn Rubber in Royal Oak, Sole Boutique in San Antonio, Goods in Seattle, and Undefeated in LA.

More looks at the New Balance 574 Clips Collection after the jump.

Since its inception, the 574 has been one of New Balance’s most iconic silhouettes. From this day forward, the 574 will be stocked only by a select group of retailers, chosen for their specialized knowledge and commitment to quality. Known as 574 LOCATION retailers, each storefront will be entitled to display a 574 LOCATION insignia and receive limited edition product. And, most importantly, will be New Balance’s exclusive partners in retailing the 574.

The 574 collection for Fall will be offered in four classic colorways with a mix of greys, blacks, and navys. Several additional colorways will 
be introduced in limited quantities every two months through December, beginning with Burgundy and Brown for July 2009.

More looks from the New Balance Fall 2009 “574 Location” Collection after the jump.

Not for the first time New Balance and Almond get together. This time, as part of the 20th anniversary of the 574, Almond chose to give the sneaker a felt upper and created a series of velcro patches that can be applied on the upper. The rest of the sneaker comes in premium black leather and it also features a sprinkled mid sole.

The New Balance x Almond M574J is now available at Mita.

Detailed images follow after the jump.

The latest New Balance 574 comes inspired by luxury SUV Hummer. The upper is made up of white patent leather and a special mesh material, mostly featured on the toe box. The heel got a pixelated camouflage pattern, which can also be found on the tongue tag, and further red details make for a nice contrast.
The New Balance M574M HW "Hummer Concept" will be released at Atmos in September.
More detailed images after the jump.

For us certainly one of the most interesting packs to come from New Balance this season, is the Urban Outdoor Collection, which consists of a H574J and a M575J. 
The 574 comes in a mid version, reminding us of a hiking boot. Both sneakers feature a mix of nubuck leather and suede on the upper. Details include leather lacing, as well as a nice speckled mid sole.
The New Balance Urban Outdoor Collection is now available at Mita.
Overall a very solid pack, perfect for the colder months that lie ahead of us.
Detailed images after the jump.

Once again New Balance joins forces with Almond. Previously we have already seen several collaboration sneakers between the two brands. This time it gets a little more interesting though.
The New Balance x Almond 574 comes in all black with most of the upper covered in velcro. Unlike with the New Balance x The Hideout collaboration, where only the New Balance logo could be interchanged, you can apply patches all over the sneaker in this case.
Along with the 574 sneaker, they also made two technical "Ninja" rain jackets, coming in a shiny black and matt black, both featuring subtle logo applications and technical materials. Via Colorfarm.
Expect a release of the pack this Fall.
More detailed images of both the sneakers and the jackets follow after the jump.

We present you the New Balance Horse Hair Pack. The pack consists of New Balance 574’s and 575’s, both coming with premium leather, horse hair and matching leather laces. Overall the pack looks very solid and the horse hair gives it a more premium look, without going over the top. We also like how they kept it tonal on this one. Via Streething.
The pack will be released some time in September.
Detailed images of both sneakers after the jump.

We present you the new New Balance 574 "Raggae". It’s certainly a theme that we do not see the first time on a sneaker and probably also not the last. What we like in the New Balance execution is the consequence. The upper comes in a mix of black nubuck and patent leather. The rasta colors appear on the several levels of the sole, which we have not seen before, and even the stitching and the tongue logo come in matching colors. To round it off, they used some 3M on the logo and the back heel.
24 Kilates in Barcelona has them in stock now. More images after the jump.