Click here to view the embedded video.

Following Tyler The Creator, A-Trak is up next in VICE and Project X’s Party Legends series. He talks about a wildly elaborate Halloween party night. Enjoy.

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Post tags: a-trak, Music, vice, videos

Mehdi Forever – Minimix by A-Trak
In memory of DJ Mehdi. Intro for the October 2011 Fool’s Gold Radio mix.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, dj mehdi, Music

Today Fool’s Gold records by DJ A-Trak, has announced its first venture into retail. The record label will be opening a store front in Brooklyn, New York, still this month. The store comes with “a French bistro-inspired retail experience, featuring a wooden bar where the taps have been replaced by fully-stocked record crates, custom wallpaper and art prints, and an ever-changing selection of exclusive new merchandise alongside rare finds from the FG archives. Equal parts vinyl mecca, gallery space and clothing boutique, 536 Metropolitan launches as an instant must-visit for music fans of all kinds.”

Of course they will not only stock music, but also other items, including some interesting collaborations. “The store opens with a collection of FG-designed luxury laptop, iPad and digital camera cases from the Italian compmany Pijama, with a line of audiophile-quality Fool’s Gold headphones (for DJs and iPod-ers alike) made by Copenhagen-based AiAiAi to follow this Fall. Yet before it’s even been officially announced, the most sought-after upcoming Fool’s Gold collab is a limited-edition Members Only leather jacket, as worn onstage by A-Trak and Dave1 of Chromeo. These items will also be available on FG’s new online store launching the same date as the shop.”

Fool’s Gold
536 Metropolitan Ave (between Union & Lorimer)
Brooklyn NY, 11211
L train to Lorimer

The store opens its doors on June 24th, 2011, make sure to stop by.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, fool's gold, Stores

As the debut feature in our new “Talking __ With…” series we catch up with Fool’s Good Records co-founder and world renowned DJ Alain Macklovitch aka A-Trak to talk style.

How would you describe your personal style?

It’s like a uniform, I always wear the same thing. Either I’m wearing my hat or sunglasses (but rarely both). Either I’m wearing a leather jacket or a denim jacket. Usually every season there’s one pair of shoes that I wear every day for that season. One pair of jeans, maybe two. I don’t know how to describe it, it’s the A-Trak uniform.

Top 3 pairs of shoes you own – where do you wear them and why?

I don’t even wear more than 3 pairs of shoes. I have my white Common Projects, the classic Achilles lows. I wear those every day. I have the black Jordan 3’s, I wear those if the white Common Projects don’t match an outfit, hahah. Let’s see um… I mean I have a bunch of pairs of Jordans but I don’t even rock all of them anymore. Maybe the black 5’s? Or the white and blue 4’s? Then there’s also dress shoes that go with my suits but that’s a whole other thing.

Read more from our chat, and check out A-Trak’s Coachella recap video, after the click.

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Read the rest of Talking Style With… A-Trak

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 14 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, Fashion, Music

DJ A-Trak remixes his track “Ray Ban Vision” with up-and-coming rappers Donnis, Pill, Danny Brown and Cyhi Da Prynce on vocals.

Free Download: A-Trak – Ray Ban Vision Remix

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, danny brown, donnis, Music

Click here to view the embedded video.

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Post tags: a-trak, adidas, busy p, dj mehdi, videos

A-Trak enlists G.O.O.D. Music’s CyHi Da Prynce (who you last heard on Kanye’s “So Appalled” or at the BET G.O.O.D Music cypher) for his contribution to the forthcoming Fool’s Gold Vol 1 compilation. You can listen to “Ray Ban Vision,” courtesy of RCRD LBL, below.

For more CyHi Da Prynce, download his new Royal Flush mixtape here.

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 9 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, cyhi da prynce, Music

A-Trak remixes Roscoe Dash and Soulja Boy’s “All the Way Turnt Up” in the first leak from his forthcoming Dirty South Dance 2 mix. Just like last time, the full mix will release with an accompanying tee. This time it’s an Obey collab featuring the Shepard Fairey-designed cover art pictured above.

Download “Trizzy Turnt Up” here via The Fader.

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, Music, obey, Shepard Fairey

Click here to view the embedded video.

Here’s another one from the Fools Good Texas Takeover. Enjoy.

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, donnis, Music, sxsw, travis barker

Click here to view the embedded video.

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, dante ross, donnis, Music, pro keds, sxsw, travis barker

Click here to view the embedded video.

Shot at last nigh’s “Texas Takeover” Fools Gold showcase, Pro-Keds presents The Cool Kids rocking with Travis Barker of Blink 182 fame and DJ A-Trak of Fools Gold Records. The song is called “JumpDown” and is from Travis’ forthcoming Interscope records project. “The show was great the audio a little rough but it works.” Stay tuned for more from Pro Keds at SXSW.

Hit the jump to check out Travis Barker and A-Trak tackle Rage Against The Machine and The Beastie Boys.

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Post tags: a-trak, dj a-trak, Music, pro keds, sxsw, The Cool Kids, travis barker

Click here to view the embedded video.

A little while back we announced A-Trak and Armand Van Helden’s new project Duck Sauce. Here is the new video for their debut single ‘aNYway’, out on Data Records October 26th, 2009. Enjoy!

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, armand van helden, duck sauce, music videos

The iconic creature used in various DJ A-Trak projects, and designed by artist Dust La Rock, has been crafted into an 8 inch plastic toy. Kid Robot will be releasing a limited run of 500 “Grateful Bear” figures, which come outfitted with a gold-plated A-Trak necklace, leather cuff, cotton sweatband, snowcapped igloo, fitted cap and wayfarers.

The A-Trak x Dust La Rock x Kidrobot “Grateful Bear” will be available July 2nd at Kidrobot and other select retailers for $50USD.

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, dust la rock, kidrobot, vinyl toys

Last week DJ A-Trak’s Fabric Live Mix dropped in the UK. We used the release as an excuse to catch up with him and talk music and fashion. We also learned a little about what it is like to work with Kanye and gave him a quick Canadian quiz.

Read the interview here.

© 2009 Highsnobiety for Titel Media. Author: nschon | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, features, kanye west, Music

The latest to work on a mix for Nike Plus is A-Trak. His "Running Man" mix is part ofthe Original Run series.  The 45 minutes of original music on Running Man serve as A-Trak’s full-length production debut, and the set features guest vocals from Kid Cudi and others. Nike will also offer up a portion of the mix entitled "Say Whoa" as A-Trak’s very first official single.
A-Trak’s statemenet about Running Man:
" I don’t really run. Yet when Nike asked me to do this track I was smitten. There was a musical challenge there, and I got excited. I’ve been producing mostly uptempo electro tracks as of late, but my background is hip-hop and I think you can hear it in my choice of sounds. I wanted this record to showcase my current style, but I also didn’t want to stray away from hip-hop completely. That’s why you find guest rap verses in the mix, plenty of chopped & screwed vocals, and a hefty dose of drums breaks that are surely more block party than Ibiza." Via Pitchfork.

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Read the rest of A-Trak For Nike Plus | Running Man

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Post tags: a-trak, highsnobiety, mix, Music, nike plus, original run series