As part of its ongoing creative collaboration with Jay-Z and Madison Square Garden, and the ABSOLUT Concert Series, ABSOLUT Vodka announced today – “NY-Z” – a behind the scenes Jay-Z documentary showcasing what it truly means for an artist to play at the Garden.

ABSOLUT worked with famed photographer Danny Clinch to capture never before seen footage of Jay-Z and John Mayer as they prepared for Jay-Z’s benefit concert at MSG this past 9/11. NY-Z, will be unveiled on March 22 at Facebook.com/ABSOLUT.

Check out the trailer here above!

I’m Here from Clark Magazine on Vimeo.

At a recent trip to Stockholm, Absolute Vodka revealed an interesting project to us, where they got together with Spike Jonze on a film. Today the trailer of the film was released, with the entire film releasing online here in March.

On Monday we attended the official launch of the new Absolut Vodka Rock Edition launch. The new edition of the bottle comes wrapped in leather and studs, similar to the design we are used to see from designer Natalia Brilli, who also exhibited some of her pieces at the launch event.

For the occasion Absolut organized a massive launch event in Berlin. The free drinks of course helped. Natalia Brillis leather instruments were on display, along with artist guitars and more. For music that evening they had Wolfmother, Smith & Drums and DJ Alex come in.

After the jump images from the Absolut Vodka Rock Edition launch event.

After his recent exhibition in Germany, Helmut Lang has now collaborated with Absolut Vodka to bring the exhibition online. The artwork can be exclusively seen online from September 30th until December 31rst.

They did a great job bringing it online, as you can see artworks from multiple angles, as well as watch movies from the original exhibition. Just like us, most of you probably also did not make it out there, so take your chance to check it out now online.

You can find it at http://absolut.com/helmutlang/.