After having presented ‘The Chosen – Just Do It’ clip and the extended remix, we present today the full Premiere version of the action packed Nike production, featuring Paul Rodriguez, Julian Wilson, Danny Kass and many more of the Nike team take in the mother of all night jam sessions – a full 23 minutes long. Enjoy!

There is an interesting article over at DNR about how we are returning back to basics this year. They talk about streetwear and the action sports market, rivalries of large and small brands, and especially the return of strong logo pieces. Read it here.

Jody Morris, one of the best known action sports photographers, has relaunched his website and shows off his portfolio. There is great stuff on there, beautiful pictures, definitely a site you want to spend some time on.

http://www.jodymorris.com/ Check it out. After the jump we have some of our favorites.

After Nike SB introduced a while ago their Bear Pack, in collaboration with Medicom, we thought that was it for a while with the teddy bear look. But it’s not the case. The Nike action sports label, Nike 6.0, now put out a new Air Morgen, which also gets the fur treatment and in this case even the swoosh comes in fur.
We are not sure how practical the material is on a BMX, but it certainly is an eyecatcher. It has been released today at Zozo.