The new adidas SLVR Spring/Summer 2012 campaign, shot by Willy Vanderperre, takes inspiration from the sport of fencing. The precision and elegance of fencing is fused with pop colors for a fresh and vivid visual language.

The accuracy of the combat sport, the strict line of the uniform, are suggested through rigid compositions. Images focus on sophisticated, white tailored silhouettes which echo the fencing uniform juxtaposed with bold pop shades of yellow, red and blue. It is this fusion of tailoring and sportswear which are at the core of SLVR.

The video extends this idea whilst introducing the dynamic moves of a fencer set to a beat which is reminiscent of the sport’s rhythm.

Further info and credits follow.

For the SLVR A/W 11-12 T-Shirt Series seven different T-shirt graphics were designed by seven local relevant creatives from the fields of fashion and music, who have international impact. Designs were created by art direction duo PietschLim, Jorg Koch from 032C magazine, stylist and fashion director Edward Enninful, designer ZUCZUG, record label Information, Scott Bendall from La Boca and Stephen Hindman from The Electronic Filter.

Priced at 50 Euros, the t-shirts are now available from adidas Originals stores, SLVR monobrand stores and select retailers around the globe.

Check out the entire series of tees after the jump.

adidas SLVR presents their new Fall/Winter 2011 Collection Campaign, with the main inspiration being space. Print ads and a campaign film have been produced by Willy Vanderperre for adidas.

“This season’s campaign builds on the collection inspiration of space travel. It visualizes the brand’s futuristic vision, which combines both technology and luxury, in a strong and dramatic campaign. The series of different layouts communicate the scope of the brand – effortless elegance to stylish function; tailored silhouettes to casual wear – by combining two opposing looks in one visual layout.”

Look out for an introduction of the new line in August 2011.

We give you a little teaser of the new adidas SLVR Fall/Winter 2010 Campaign, which features in true football spirit Kaka. Check out the video here below with more to follow soon. The campaign has been filmed and photographed by Will Davidson.

adidas SLVR has updated its website for Spring/Summer 2010. The website provides insight on the collection and introduces the newly released Film to coincide with the S/S 2010 communication campaign.

Sport is everywhere, and sportswear is an element of daily life. The adidas SLVR campaign for Spring/Summer 2010 stresses this fact with its cast of world class athletes, bringing contemporary sport stars to the fore and celebrating adidas’ history of athleticism, elegance, and ingenuity.

The film zooms in on five athletes, shot off-court in a contemporary urban setting. The cast includes Croatian high jumper Blanka Vlašić, Slovakian tennis player Daniela Hantuchová, Dutch footballer Robin van Persie, and Chilean tennis player Fernando González.

The video was produced by Theo Stanley with Creative Direction by Pietschlim.

A first preview from the adidas SLVR Spring/Summer 2010 Collection has come in. The high top sneaker comes this season in a beautiful nylon/suede mix in a series of colorways, including white, silver, black and navy. If you are looking for a premium, yet subtle, high top sneaker, make sure to have a closer look at this style.

More images of all colorways of the adidas SLVR High Top sneaker follow after the jump.

We present you the adidas SLVR Fall/Winter 2009 Collection Video. Once again the line impresses with its clean execution, concerning both the video and also the collection. The adidas SLVR film for A/W 2009-10 is directed by Theo Stanley / Mountain View and edited by Zak Tucker, with music provided by Sam Wagster and creative direction by Pietsch Lim.

We get a look at the second season of adidas‘ new SLVR Collection. For Fall/Winter 2009 adidas SLVR presents yet another solid collection, mixing sports style and Scandinavian fashion looks. The result is an easy to wear, yet fashionable collection. Technical jackets, quality knitwear, nice accessories and of course a strong footwear line-up make up the collection for Fall/Winter 2009.

Take a look at the adidas SLVR Fall/Winter 2009 Collection Lookbook after the jump.

adidas opened its first adidas SLVR store during New York Fashion Week. A cocktail reception to celebrate the opening was attended by over 800 guests.

Located in Soho, the 250 square meter space reflects the values of the adidas SLVR brand, including simplicity, transparency and functionality. Designed with a clean, modern and considered aesthetic, the store presents a unifying backdrop for the collection. The unit is characterized by unique natural elements such as locally sourced wood and felt contrasted by polished materials such as glass and steel. White is the main colour used throughout the space with accents of silver metal giving it a sense of light and fluidity.

Signature elements within all the SLVR stores consist of wooden panelled flooring leading to a highlighted wall, plus specially commissioned wooden chairs displaying the seasonal patterns and colours from the collections.

Following the opening of the first stand-alone store in New York, additional SLVR stores will open in Paris, Miami, Bangkok, and Los Angeles.

Have a look at the interior of the new adidas SLVR Flagship Store after the jump.

After giving you a look at the adidas SLVR Spring/Summer 2009 footwear collection the other day, we show you now some of the accessories that the line will be coming with. They offer keychains, keyrings, tote bags, duffle bags, belts and more in the first offering. In line with the rest of the collection, these piece also come in subtle design, clean lines and an overall minimalist look.

Take a look at the adidas SLVR Spring/Summer 2009 Accessories after the jump.