Mylene Jampanoï stars in Agent Provocateur’s Spring Summer 2012 campaign. Here above you can watch the seasonal film by the brand. Enjoy!

Agent Provocateur’s Spring Summer 2012 campaign features the absolutely stunning french actress Mylene Jampanoi. “Agent Provocatuer also points out that the season’s campaign was produced and shot with an all-female team, including director and photographer Jordan Scott, alongside Agent Provocateur’s Creative Director Sarah Shotton. Well done. Spend some money on your woman with AP.” – Selectism

More images follow after the click.

Staying true to its legacy, Agent Provocateur has produced a new film to introduce their new Soiree Collection. Check out “Les Fleurs du Mal”, a film directed by Justin Anderson and produced by Epoch Films. Enjoy!

As usual Agent Provocateur stays true to its name and delivers a great new commercial, highlighting the latest goods from the lingerie brand. In ‘Soiree’ several AP models are having a ’soiree’ together and are clearly having fun. Enjoy!

Agent Provocateur announces their new Home Collection, consisting of opulent bed linen, cashmere throws and stunning cushions. Anybody in the need of silk leopard print bed sheets? Well, now you know where to get them. Of course the brand knows how to present the new line in a visual pleasing way, including a model, a poem and good music. Enjoy!

We appreciate the cinematic productions of Agent Provocateur’s campaigns and the new Fall/Winter 2011 campaign is not different. The brand presents ‘Always Remember Your Agent Provocateur’ featuring none other than Paz De La Huerta, as the star arrives at various paparazzi filled events.

Check out the first video part of the campaign here below.

Agent Provocateur has always found their very own way of communicating new collections. That is also the case for Spring/Summer 2011, with Josephine de la Baume starring in their new image film. Enjoy!

As usual lingerie brand Agent Provocateur finds interesting and innovative ways of promoting their new collections. Last season we have seen a great short film, for Fall/Winter 2010 they present the Private Tapes series of videos. It is a nice idea, as usually you would not want a private tape to be leaked on the Internet. The films were shot by music video director Johan Renck, who also previously worked with Beyoncé.

Take a look at a couple of more videos from the series after the jump.

Agent Provocateur has tapped the world-renowned font designers and illustrators at House Industries to “tweak the curves and tighten the fit” of its internationally-recognized lingerie brand.
Ten years after creating the original Agent Provocateur logo using an off-the-shelf typeface, the company’s script-style word mark had been “imitated to death,” said founder Joe Corré. He and partner Serena Rees decided it was time to give their visual identity the same level of attention that they give to the smallest lacy detail on each undergarment and to their legendary window displays.
“We needed to move on. House Industries was an obvious choice. I knew they would retain the goodwill we had already developed in the word mark but deliver something authentic and original. I was right,” said Corré. 
Famous for their ability to synthesize cultural and historical elements into their designs, House Industries letterers and illustrators looked to the sinuous contours of traditional English roundhand when they developed the new Agent Provocateur word mark and surrounding features. The result is a classically functional logo that hints of neo-Victorian lasciviousness.
House Industries artists also penned a voluptuous corset shape to contain the swirly AP logotype,  redrew the signature Agent Provocateur lacy legs, and created an exclusive typeface for the company. 
Agent and House share an obsessive attention to detail, whether they’re looking at the subtle curves of a letterform or the delicate stitching on a pair of knickers. While this level of quality and craftsmanship goes unnoticed by many, it makes the difference between a luxury brand and cheap knock-offs, says House Industries co-founder and art director Andy Cruz. 
“When you shop at Agent Provocateur, you expect each tiny detail to be perfect and beautiful, and it is. The same goes for everything in the store, including the company logo and artwork,” says Cruz. “It’s all part of the experience and the authentic package that makes Agent Provocateur the real deal.”

To celebrate the new logo, House Industries and Agent Provocateur have produced a limited-edition derriere-shaped book that tells the story of their collaboration. It comes wearing a pair of AP knickers cross-branded with House Industries’ clothing arm, House33. The limited edition book and knickers ($100) can be purchased online at www.houseind.com.