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Nike has released a new trailer from their on-going collaboration with the RED foundation in support of the fight against AIDS. Check out “Write the Future – End Aids” here above!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: aids, nike, red, videos

Now the first skateboard company also joined the (Product) Red initiative.
Girl Skateboard Company will contribute the majority of its profits from their first (RED) Edition product to the global fight against AIDS. The skateboard deck designed by Andy Jenkins and endorsed by Eric Koston is a part of their current catalog for the spring/summer of 2008 and is available in skate shops worldwide. Via CtotheJL/Product Red.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: aids, charity, collaboration, girl skateboards, highsnobiety, product red, skate decks

In the last couple of months Levi’s Europe was working on an interesting project in Belgium. They asked 100 artists to design the iconic Levi’s backpocket. The pieces of art were then put on display at the Backpocket Gallery in Belgium and were auctioned off, with the benefits going to foundations fighting AIDS. Via Notcot.
Check out the various designs of the project here.

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Post tags: aids, artists, backpocket gallery, europe, levis