Converse hosted an intimate gathering Tuesday February 16th to celebrate the launch of Anthony Pappalardo’s first signature shoe – the CONS (PRODUCT)RED Pappalardo Pro. The event was held at New York City’s legendary Arturo’s Pizzeria with music by DJ Unkle Chip and William Stroebeck.

For the occasion Converse got together with jewelry designer Gabriel Urist, who created a gold version of the signature sneaker, given out to friends and family at the event.

The CONS (PRODUCT)RED Pappalardo Pro launches at The Skate Park of Tampa, Cowtown, KCDC, Supreme, and other finer skate shops globally this week.

After the jump many more images from the launch event.

It seems like (RED) is unstoppable these days. Just yesterday we presented to you the new Nike Football Laces that were released today. Also, in case you have not noticed, the Twitter homepage has turned red to support the cause.

Here is now another look at the upcoming Converse Skateboarding sneaker collaboration with Anthony Pappalardo and (RED). Crailtrap presents an entire series of videos about their involvement with (RED), including Chocolate, Girl Skateboards and more. You can also watch Anthony Pappalardo skate NYC and work in his woodshop. All videos can be found here.