Reebok has recently partnered with Kraft’s Kool-Aid brand to bring Reebok and Kool-Aid fans everywhere some sweet-smelling, that’s right, kicks. The first three flavors officially launch on Feb. 1st!

Grape, Strawberry and Cherry will be available in stores across the U.S. starting Feb. 1st along with the coordinating accessories- hoodies, T-shirts and hats.

The collection was inspired by NFL star Laurence Maroney, of the Super Bowl-contending New England Patriots, who has carried the nickname “Kool-Aid” since childhood.

Reebok packed each of the kicks with extra flavor by creating scent-infused sockliners!

The colorful collection comes in kids and men sizes ranging from $50-$75 for the sneakers and $28-$65 for the accessories.

The Kool-Aid collection will be available nationwide at the following retailers: Moe’s Sneaker Spot Inc, Lezmir, Peko Sports Inc, Karmaloop, Sportie LA, City Blue, Shiekh’s, Shoe Mania, and Dr. Jay’s.

The final installment of the collection drops in April with three additional flavors: Lemonade, Lemon-Lime and Orange.
After the jump pics of all the sneakers in the line-up as well as some of the apparel.

The Nike Co-Lab series has always quitely worked with some of the most recognized artists and designers from around the globe. Usually we only report about it the day it lands in store. This time we can give you a nice heads-up, as the Fall ‘08 Co-Lab series is strong than ever.
Expect end of this coming summer collaborations by Nike with Tood James (aka REAS), Parra and Misha (PAM). Each designer contributed a windrunner and also a matching t-shirt. The line-up and outcome is very strong, probably the strongest Co-Lab series we have seen to date, especially in terms of aesthetics. Via Styledepartment.

Have a look at the other two collaborations after the jump.

Flight Club Tokyo is the latest consignment store in the Flight Club chain to open, after NYC and LA. Now the Japanese unit has also released for the first time their own apparel. Overall its mostly t-shirts. We find most interesting the collaboration with Adidas on the “Wallstreet” crewneck sweater. The oldschool sweater features the Adidas Originals logo in front and on the back a large print of a Wallstreet Journal page. Via Freshness.
Check out all their first releases after the jump.

The partnership of Uno Caol Showten and Nike Japan continues as they get ready to release the new “10AC” collection. The collection consists of both sneakers and apparel.
In terms of sneakers they will release a Footscape Woven Chukka in a black/white colorway and a white Trainer Dunk with plaid and red accents. As with the last Court Force release of the collection, they keep it premium but subtle and base the sneakers around the color white.
An entire range of apparel is coming along including technical jackets with plaid accents, hoodies, shorts, training suits, and also t-shirts, beanies and long-and shortsleeve shirts.
The collection looks great, simple and fucntional, and we are excited to see it release. Check out more clothing after the jump.

Atmos has released some nice apparel over the past two weeks with their own in-store brand. Among the releases were the Memory Jacket and the Cross Check Shirt.
The Memory Jacket is a technical windrunner that comes in several colorways. It comes with waterproof zippers and they nicely mixed the upper in solid and checkered colors. The Cross Check Shirt perfectly matches the Memory Jacket. The shirts mix different checkered patterns and only feature very subtle branding. Also the wrinkle style of the shirts is a nice touch. The shirts also come in two colorways.
Both pieces are now available at Atmos Japan and will for sure also be avaialble soon in the NYC store.

Alife has been a lot in the news lately with some great projects including collaborations with Puma, Timberland, Penfield and this week also Asics. Now the brand has started releasing their Fall 2007 apparel and as usual they have a good mix of classic design, remixes and collaborations.
Haven is among the first to have it available. In collaboration with Irak they released a crewneck sweater. Also the Alife Frog design, that was released this season in their footwear collection finds its way onto their apparel. Other releases included classic remixes of the Alife logo on crewneck sweaters and hoodies. One of our favorite designs is the “We Got Your Back” design. It features the “We Got Your Back” slogan on the front and the Alife logo on the back!

The entire fleece collection is made in Canada in premium quality. Check out the rest of the Fall 2007 releases after the jump.