While the art and design worlds are trying to reconcile their differences and work together, Cary Lietzes of ARTCO is working to bring artists and major corporations closer, by creating branding that is visually stimulating and unique. Design has a long history of struggle with the mass market but Lietzes has pioneered a fresh approach to the subject and carved out an intricate niche for herself and the artists and brands with which she works.
Using her knowledge of fashion, marketing and publishing, Lietzes recognized the need for new blood in the marketing world and identified current artists whose forward thinking and creativity suited these needs. Hence, ARTCO’s current project with Pepsi is not surprising, but is refreshing.
ARTCO has assembled 10 artists to design the Pepsi cans for the company’s 4 biggest markets. The 10 different designs will be sold worldwide, with the new designs rolling out in select countries before expanding to more locations throughout the year.
Participating artists included DZINE, Jon Burgerman and many others. Via Vista Art & Design.
