Asics has done great things with its Gel Lyte III’s in the last year and provided a real alternative to the other brands. Fresh colorways and strong collaborations were the main reason for the success.
Here is the latest colorway to be released soon and once again the colors came out right – the mud/pink/purple works really well together and a the same time is a mix that one does not see on every sneaker. Via SneakerFreaker.

After showing you yesterday the Alife Rivington Club x Asics Gel Lyte’s we present you here the upcoming Solebox x Asics collaboration. The Berlin sneaker store worked once again in their preferred color, purple, and also on the Gel Lyte III that is looking pretty good.  Via The Clones.
So far there is no release date, so stay tuned!

Last year Alife already presented a collaboration with Asics on the Gel Lyte’s. Here now a preview of some more classic looking colorways that the Alife Rivington Club worked on. Something to look out for later this year. Via The Clones.

The latest from Asics is the Pro Court AR, which was released this week in two colorways – blue and black. The interesting part of the sneaker is the strap. Not the strap itself, but the opening mechanism that they used with it. The entire upper part of the sneaker opens/unfolds when opening the strap, making it very practical and comfortable to get in. Also the mix of the solid leather upper, patent logo stripes and colored outer sole looks nice.

The sneaker is now available at Ryouki along with some new colorways of the Adidas Decade Hi, which we present to you after the jump.

StrawberryFrog Amsterdam, the award-winning international advertising agency, has created a giant ‘city in a sneaker’ sculpture called the Electric Light Shoe, which is the dramatic centerpiece for Onitsuka Tiger’s integrated global brand campaign for 2008. Ontisuka Tiger is ASICS’ premium heritage range. 
The campaign was inspired by the Tokyo cityscape, which is visually stunning and energetic – perfect for Ontisuka Tiger.   StrawberryFrog was looking for an idea rather than an individual ad campaign, something that would draw people in and excite them across all media touch points.   The sculpture has inspired numerous executions from classic print and outdoor, to viral film and retail – and even drove the design of new product.
The ‘Electric Tiger Land’ campaign launches globally later this month with a particular focus on Europe, Far East, Australia and the USA. It builds on StrawberryFrog’s ‘Made of Japan’ strategy  that last year featured a campaign built around a sneaker made up of Japanese ephemera. 
The ‘Electric Light Shoe’ is a one-meter long sculpture based on an Onitsuka Tiger sneaker shape and pays homage to the city of Tokyo in miniature. The sculpture is a tribute to Tokyo’s vibrant city lights, and takes much of its inspiration from the underground cult of Deko Tora (decorated trucks).
The sculpture is incredibly intricate and filled with sweeping miniature highways packed with minute Toyotas, and high-rise buildings that form Tokyo’s urban skyline.  Planes queue-up on a replica Tokyo Narita Airport runway where the sneaker’s tongue should be, there are Japanese market signs in the toe, a vending machine selling miniature Onitsuka Tigers in the heel, and a neon metro train hurtles throughout the shoe. 
Many of the Electric Light Shoe’s features are individually lit by one of 300 LED lights and flexible neon rope.    There’s also a hidden iPod dock which plays ambient sounds through camouflaged speakers.
As well as the one-meter sneaker used to create the advertising campaign, StrawberryFrog has produced an additional seven 70cm-long sculptures (two for Germany, one each for France, UK, Korea, Australia, and Japan) as well as 15 40cm-long versions to be displayed in stores worldwide.
More pics after the jump.

Asics just released another colorway of the Gel Lyte III. This time it comes in a nice black/orange colorway. Especially the Gel Lyte III has gained a lot of followers in the last couple of months. This new colorway is now available at Ryouki.
After the jump also a new hi-top sneaker by Asics that has been released this week.

Koi Club and Asics always cook up something special, usually in the form or linked to sneakers of course. We have seen the set as well last week and thanks to Jeff Staple we can show it to you as well now – the Koi Club x Asics Collectors Box.  The box comes with overall 4 sculptures and shows the transformation of the fish into the sneaker. Rumors are the box goes for around 1′000 Euros.

A while ago we presented to you the David Z x Asics “Solid Gold” and “Stainless Steel” Gel Lytes.
There will be a private asics event for the release of Ronnie’s “solid gold” and “stainless steel” gel lytes at the following location-  The David Z shop, 384 5th ave. The private party will take place Thursday Dec. 13th at 8pm for friends and family where 50 pairs per color will be available for purchase 1 day prior to online and in-store release. On the following day(Fri. dec. 14th) at 3pm there will be 50 pairs per color available at davidz.com along with 100 pairs available at the flagship store- 556 broadway between prince and spring st.(10am).
Along with the shoes comes a neat lighweight tech bag custom designed for this pack. The price is set at $130 for the package. After the jump some more pics of the package.

“Stainless Steel” represents the 25 strong years that David Z. has sustained its independent sneaker boutique success in New York City. “Solid Gold” reflects the David Z flagship store’s status as being a high line luxury sneaker shop in the heart of Soho. All in all a very strong pack.

Asics once again got together with a strong partner, after recently working with Patta and Alife NYC. Designed by Ronnie Fieg, veteran sneaker designer for David Z’s 25th year anniversary, a strong collaboration is presented. There will only be 200 pairs per color available to the public around Christmas time. There will be 50 pairs per color available online at davidz.com and the rest will be sold at the David Z flagship store 556 broadway(between prince and spring street).
Check out both colorways in detail after the jump, as there are many details on these that you only see when having a closer look.

The same that we have seen with the Puma First Round collaboration and the Penfield collaboration now also launched for the much anticipated Asics Gel Lyte III’s. Alife NYC launched on their website an online pop-up store. The green and the black colorway are now available online.
Get yours here!