The unveiling and subsequent auction of the Nike MAG was by and large the biggest sneaker event of the year, if not the decade. Working with The Michael J. Fox Foundation for Parkinson’s Research, Nike sold 1500 pairs of the sneaker over a 10 day period, raising a total of $5,695,190.53 USD. Much respect to all who participated.

UPDATE: If you recall, Sergey Brin, co-founder of Google, will be matching this number, so in the end over $11,390,381.10 USD will go to charity as a result of this initiative.

See a detailed by-the-numbers break down of the Nike MAG sales after the click.

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Read the rest of 2011 Nike MAG Auction Raises Over $5.6 Million USD

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Post tags: back to the future, nike, nike mag, Sneakers

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Well, after several looks at the Nike MAG sneaker and even a further look at the jacket that Nike created for the Back To The Future 2 movie, Nike (Tinker Hatfield and Marc Parker) finally gives the full background story on the creation of the shoe. Check it out!

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Post tags: back to the future, Movies, nike, nike mag, Sneakers, videos

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Other then the Nike MAG sneaker, the brand had also worked on the McFly jacket of the ‘Back To The Future 2′ movie. Nike creative head Tinker Hatfield talks about the creation of the iconic jacket in the video above. Enjoy!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: back to the future, jackets, nike mag, Sneakers, tinker hatfield, videos

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It was an ordinary evening at Lone Pine Mall. All Kevin Durant wanted was a new pair of shoes. Then the space-time continuum showed up.

Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove and KD star in a film about the most famous shoes never made, in an effort to support the Michael J. Fox Foundation for Parkinson’s research.

To learn more, go to www.back4thefuture.com. To bid on the 2011 Nike MAG shoes, go to www.nikemag.ebay.com.

Together, we can help make Parkinson’s disease a thing from the past.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: back to the future, nike, nike mag, Sneakers, videos

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It has been an exciting evening, with Nike officially announcing the Nike MAG sneaker, first shown in the motion picture movie ‘Back to the Future 2′. We have shown you detailed images of the sneaker here and here, and now we present the official announcement video by Nike.

“Introducing the future of Nike Footwear. The 2011 Nike MAG shoes have arrived. 1500 of the famous, LED-electroluminescent shoes will be auctioned on eBay, Sept 8th – Sept 18th. All net proceeds from the auction sales will go directly to The Michael J. Fox Foundation for Parkinson’s Research.”

Enjoy!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: back to the future, nike, nike mag, Sneakers, videos

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The next hint about the major Nike announcement has dropped now. Entitled ‘McFly’s Closet’, the text of the video says “If I didn’t know any better, I’d say that looks like shelves and shelves of 2011 Nike MAG shoes”.

After showcasing shield glasses earlier and now this video, who knows, those Marty McFly sneakers might actually become reality. We cannot confirm anything yet, but will keep you posted!

Some images after the jump.

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Read the rest of Video: McFly’s Closet – Nike ‘MAG’ McFly Is Coming

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 8 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: back to the future, marty mcfly, nike, nike air mag, Shoes, Sneakers

Every once in a while there are some really interesting auctions going on and that is also the case today. The original Back To The Future Hoverboard is being offered. The starting bid is set at 30′000 USD. 
"Michael J. Fox “Marty Mcfly” hero Mattel hoverboard from Back to the Future Part II & Part III. (Universal Pictures, 1989, 1990) This is one of the hero Mattel Hoverboards used by Michael J. Fox in his most famous role as “Marty McFly” in the Robert Zemeckis classic 80s trilogy, Back to the Future. Two styles of Hoverboard were made for and employed in the film – lightweight boards of styrofoam construction and thick and durable wood-based props – this example is the latter, and is recognized as the best example of all wood Hoverboards to have survived the rigors of filming." Via Gizmodo.
If you recently got the McFly Hyperdunk, then this might just be the right addition to the collection.
You can participate or just watch the auction here.

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Post tags: Auction, back to the future, highsnobiety, hoverboard, marty mcfly