Nike today a limited edition set of three performance basketball shoes commemorating the worldwide premiere of the Transformers film sequel. The collaboration includes the Nike Zoom Flight Club, Nike Zoom FP and Nike Sharkalaid complete with special packaging, retro graphics and vibrant color combinations.

Nike worked closely with Hasbro on this special project. The Transformers franchise, spanning a range of media over the past 25 years, is based on transforming robots representing good and evil. No detail went unnoticed when Nike began the design process. The shoe packaging mimics the nostalgic toy boxes complete with original Hasbro graphics, J-hooks for hanging display and decoder profiles on the back of the boxes that highlight each robot’s powers.

Transformers fans around the globe are abuzz over the sequel full-length film that debuted internationally last week and the momentum continues. Each of the three Nike designs can be purchased individually and include special colorways honoring the Transformers characters Megatron (Nike Zoom Flight Club), Soundwave (Nike Sharkalaid) and Bumblebee (Nike Zoom FP).

Detailed images of all three sneakers of the Nike Transformers Basketball Sneaker Collection follow after the jump.

During one of the greatest battles in history the 5′ 10″ Nate Robinson leaped over the 6′ 11″ reigning superhero champion to take home his second dunk contest crown.

To bring down the giant, Nate rocked the Nike Foamposite Lite KryptoNate edition in the alien green color of the galactic stone that nearly destroyed a comic book giant.

Join Nate Robinson at the House of Hoops St. Patrick’s Day as he unveils his legendary sneaker. Then get your own piece of basketball history when the Foamposite Lite KryptoNates hit the shelves in a very limited release.

Tuesday, March 17, 2009
4:00 – 5:30 PM ET

House of Hoops by Foot Locker
New York
268 West 125th Street
NY, NY 10027
(212) 316-1667

Also, check out the 80-foot billboard on 34th Street and 7th Avenue in New York City featuring KryptoNate and the message “Leaps Tall Centers.”

After the jump another detailed view of the Nike Foamposite Lite KryptoNate follows, as well as a short video of Nate Robinson inviting you to the launch.

Hybrids have, for better or worse, become a staple of the sneaker market. Thanks to Kixandthecity, we’ve got a look at the samples for the Nike Air Hoop Structure. As the name implies, the shoe is a basketball make up of the classic Nike Air Structure Triax ‘91. While the typical hybrid has crossed a two designs from a single type, this breaks a mold generating a basketball shoe from a runner. The sole has been modified, the heel counter raised, but at essence the Air Structure Triax sings through. Classic colors, like the above infrared, have also been employed.

Check the second make up of the Nike Air Hoop Structure after the jump.

This weekend Nike is set to launch “The LeBrons” – a special pack of footwear from the Zoom LeBron Six collection that takes its inspiration from the four popular LeBrons characters featured in Nike commercials since 2006.

Designed to reflect the personalities of the four LeBrons characters, “Athlete LeBron”, “Business LeBron”, “Kid LeBron” and “Wise LeBron”, “The LeBrons” will be available individually at select retail locations in Chicago, Los Angeles, Miami and New York beginning Saturday, October 25, and in Cleveland on Sunday, October 26. Each of “The LeBrons” shoes incorporates materials and colors that represent the characters’ exuberant personalities. The sneakers also feature a photo of the character on the inside of the tongue as well as a silhouette of the character along the sock liner of the sneaker. The limited edition sneakers will be available for a suggested retail price of $160.

To celebrate the launch of “The LeBrons,” Nike will host The LEBRON JAMES BLOCK PARTY on Sunday, October 26, in Cleveland. More info on that, and details of the shoes after the jump.

Undefeated will soon be releasing an Adidas EQT BBall, featuring a US military-spec night camo. The sneaker will be coming in several colorways and each colorway will feature several sock options. Undefeated continues to be inspired by the military in terms of design, as we have also seen on the Converse collaboration, that we presented recently.
Expect a release some time in September.
Have a more detailed look at the Undefeated x Adidas EQT BBall after the jump.

The Hyperdunk, designed by Nike creative director Eric Avar, is one of the lightest and most innovative basketball footwear products Nike has ever produced. Debuting on the feet of Nike athlete Kobe Bryant on April 10th, the Hyperdunk will hit retail outlets in the U.S. on July 27th.

While designing the Hyperdunk shoe, Avar took design inspiration from a Nike concept shoe created in the late 80’s for movie character Marty McFly [played by Michael J. Fox] in the film Back to the Future II.  The shoes were created through a licensing agreement with Universal Studios Consumer Products Group.  Looking at the Hyperdunk’s overall shape, distinctive heel counter and midsole, these features all hearken back to this original concept shoe.  

As part of the launch, Nike will introduce limited colorways leading up to the retail debut of the Hyperdunk. One of those limited products is the Hyperdunk 2015.

The Hyperdunk 2015 will continue this tribute to the original concept shoe by borrowing some of the iconic coloring that made the shoes so striking. The upper of the Hyperdunk 2015 features the same matte grey and white colors that appeared on the original. It also features the grey and teal speckled midsole that jumped off Marty McFly’s original footwear, as well as glow in the dark panels that give the shoe a futuristic feel.

Additionally the Hyperdunk 2015 will feature call outs to the film including graphics from McFly’s hover board on the sock liner and a few more subtle references for people to discover on their own.

Consumers will be able to find the Hyperdunk 2015 at Nike House of Hoops (in NYC) as well as Niketown and other select Nike retailers.
Check out many detailed images after the jump.

After releasing the Jordan XX3 earlier this year, Jordan Brand is set to released the low version of the sneaker this summer. It will be relesed in July in a white/red, white/blue and a black colorway. Pics via Kenlu.
More images after the jump.

Adidas teamed up with elusive apparel company Robot is The Future for 2 new versions of the EQT. These are the sneakers from the infamous AT&T commercial!
The pack consists of a silver and a black colorway of the EQT and both come featuring reflective uppers. The Robot Is The Future logo is on the tongue tag on the black version and on the heel of the silver version.
They are now available at Ubiq.
More images after the jump.

Kobe Bryant was named the MVP of the 2008 NBA season and to commemorate the occasion Recon/Nort presents a special edition t-shirt. The t-shirt mixes the Nort logo with the Lakers colors and the Kobe Bryant logo. No word on the release, but expect it soon!

Two new colorways of the Nike Jordan PHLY have been released, Jordan brands official venture into lifestyle. One comes in the original Jordan retro colors black/varsity red with nice contrasting stitching in white. The other one comes in white with mostly blue accents, also featuring the “Pop Herring” logo on the heel, which is the logo of Michael Jordan’s coach at Laney High School.
Both colorways will be available at Hangtime from March 8th. Detailed images after the jump.