Nike celebrates the college basketball March Madness with the Dunk High. Releasing this week, the iconic high top sneaker will come in overall 6 colorways, offering something for everybody. Proper already has them in stock.

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© 2012 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, march madness, nike, nike dunk, Sneakers

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After Kanye West, Virgin’s Richard Branson is the latest one to appear in the Nike KobeSystem campaign. Kobe Bryant explains him what Success At Success At Success means.

© 2012 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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This season, Nike is outfitting nine top NCAA basketball teams with specially designed uniforms made from recycled polyester.

Designed at the intersection of sustainability and performance, the Nike Hyper Elite Platinum uniform is tailored for optimal efficiency of movement, while being five percent lighter than the previous Nike Hyper Elite uniforms. Featuring laser-cut bonded logos, a sharp platinum design as well as prominent accent colors, the Nike Hyper Elite Platinum uniforms are sure to shine on the court.

Teams to wear the Nike Hyper Elite Platinum uniforms in 2012 include The University of Arizona, Baylor University (women’s), Duke University, University of Florida, University of Kentucky, Syracuse University, The University of Connecticut (men’s and women’s) and University of North Carolina at Chapel Hill.

Look for these on court starting late-January 2012.

Photography: Jeff Carvalho/Highsnobiety.com

More images follow after the click.

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© 2012 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports leaders across the globe to reach for even greater success in their own lives. Dubbed “The KobeSystem: Success for the Successful,” Bryant’s winning philosophy is grounded in his proven ability to adapt to succeed as a player and also reflected in his revolutionary new signature shoe, the Nike Kobe VII System Supreme.

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The cast features the following leaders from stage to screen, field to court, outer space to real-life motivational speaker:

Aziz Ansari, Acclaimed comedian and actor
Richard Branson, Entrepreneur and philanthropist
Landon Donovan, International soccer star
Larry Fitzgerald, All-Pro football player
Jerry Rice, Hall-of-Fame football player
Tony Robbins, Motivational speaker and best-selling author
Paul Rodriguez, Skateboard extraordinaire
Hope Solo, Gold-medal winning soccer player
LeeHom Wang, Award-winning Chinese entertainer
Kanye West, Multi-platinum recording artist
Serena Williams, Grand Slam tennis champion

In addition to the TV spot, the KobeSystem personalities will be featured in a variety of digital content films including testimonials proclaiming their affinity for “the system” and individual films showing where they fit on Kobe’s success pyramid.

Shot in Hollywood, the Nike KobeSystem “Success for the Successful” commercial spot was directed by Jody Hill. Known for his role as co-creator and executive producer of the series Eastbound & Down, Hill has directed, produced and acted in a variety of features films. The campaign was produced by Wieden + Kennedy of Portland, Ore.

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© 2012 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, campaigns, kanye west, kobe bryant, nike, paul rodriguez, videos

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Without any doubt many of you are very happy to have the NBA back, starting today, Christmas Day 2011. TNT produced a nice little promo, highlighting some of the greatest players of all time for the occasion. Check it out!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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As usual Nike Basketball presents special make-ups of some of their sneakers for the Christmas Day games.

Kobe Bryant will push the boundaries by wearing a purple and lime green version of the Nike Zoom Kobe VII System (Attack Fast) with special graphics representing the speed of the leopard with red laces. LeBron James goes a bit more traditional with a red upper, white midsole and green lace version of the LEBRON 9. Kevin Durant will wear a metalized-effect version of the Nike Zoom KD IV inspired by copper cookie cutters. And Amar’e will sport a predominantly green version of the Nike Air Max Sweep Thru paying heritage to New York’s Christmas Day uniforms.

Check out all 4 sneakers from the pack in detail after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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A film in 10 chapters about basketball in Paris featuring Stéphane Ashpool, Olivier Barthelemy, Boris Diaw, Makan Dioumassi, George Eddy, Evan Fournier, Diana Gandéga, Steve Lobel, Jean-Louis Mendy and Hammadoune Sidibé.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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Nike’s Basketball Never Stops campaign continues with the commercial Paint the Town, featuring Kevin Durant.

In this spot he’s seen playing with various groups including local seniors, playing one-on-one with artist and friend J. Cole, and going head to head with truckers at a nearby gas station rest stop. Paint the Town is set to the song “Good Times” by legendary vocalist Sam Cooke.

The Paint the Town spot was produced by Wieden + Kennedy Portland and Park Pictures (Los Angeles / New York) and directed by Lance Acord.

Images follow after the click.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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Nike honors its nation’s veterans on this 11-11-11 with these special camouflage HyperElite uniforms — the brand’s most advanced and lightest production uniforms — for Michigan State University and the University of North Carolina, who will actually be engaging in a game on the USS Carl Vinson in what is being billed as the Carrier Classic.

The uniforms unique look is not even the main aspect of these as they are made of 80 percent recycled polyester created from recycled bottles. Nike unveiled this special eco-friendly driven jersey composition prior to the World Cup, but like most Nike technologies, it has filtered its way through another sport, this being NCAA Basketball.

The special edition uniforms being worn for the Carrier Classic will feature some prideful USA embellishments such an American flag on the heart of the unis and U.S.A. lettering across the back. Also, if you check the waistline, an 11-11-11 marking can be found beneath each respective team’s logos.

Take a further look at the uniforms after the jump as well as this video speaking on this project.

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© 2011 Highsnobiety for Titel Media. Author: nickestrada | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, hyperelite, nike

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“Hear what Basketball Never Stops means to LeBron, KD, Amar’e, Dirk, Sue Bird, Coach K, Questlove, and J. Cole.”

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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© 2011 Highsnobiety for Titel Media. Author: nickestrada | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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In the above video we introduce “Spotlight” from Nike’s “Basketball Never Stops” campaign. “Spotlight” features LeBron James, Dirk Nowitzki, Kevin Durant, Amar’e Stoudemire, Sue Bird, Coach K & the Blue Devil mascot, Questlove and J. Cole with a cameo from Ricardo Reyes (Jimmy Kimmel pop-a-shot legend).

The campaign celebrates the true love of the game and desire to play it no matter the time or the place.

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, dirk nowitzki, j. cole, kevin durant, lebron james, nike basketball, questlove, videos

As part owner of the Nets basketball team, the illustrious Jay-Z announced Monday that the Nets will take the name of their new home, Brooklyn, when they leave New Jersey in 2012, officially becoming the Brooklyn Nets. The rap mogul also announced that he’ll personally open the Barclays Center with a special concert series when the 18,000-seat arena opens next September, as well as playing a role in the design of the team’s new logo and uniform alongside adidas.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
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“Team Nike served as the inspiration for Vado’s summer anthem “Always On,” and this video shows members of the squad practicing what the lyrics preach. We see how Adris “2 Hard 2 Guard” DeLeon and Quinton “T2″ Hosley hold it down in the streets of New York City: they ride the subway, spend time with their families and, of course, get shots up in practice. “You gotta be dedicated everyday,” says T2, a Harlem native, describing his focused mentality. “Always be ready to perform.” At the end, we see the pair joining their teammates under the lights at Dyckman Park, the Uptown hoops mecca where Team Nike has been crushing opponents all summer.”

Produced by Mike Mulah for The Hip Hop Frat House & Co-Produced By Michael Providence For Mandalae Music

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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Check out the Quai 54 Jordan sneakers here.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, jordan brand, quai 54, videos

When you get the opportunity to head to Miami, it is difficult to shy away from the city’s beautiful weather. It is even more difficult to shy away from an invite to Miami when you have the opportunity to wear test the latest Nike Lebron just days before the man himself wears it in the Heat’s first home playoff game against the Sixers. Nike offered a handful of media that opportunity this past weekend with the launch of the Nike Lebron 8 PS basketball shoe.

Read and see more looks from the Nike Lebron 8 PS Wear Test and Launch from Miami, FL after the click.

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© 2011 Highsnobiety for Titel Media. Author: jcarvalho | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
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Basketball brand K1X has worked on some brow raising projects lately. The 4-E basketball design project (feat. Marok, Frank151/Stay High 149, Bill McMullen & Mode2), the footwear design co-op with german fashion designer Patrick Mohr, or the cinematic tribute to NYC basketball featuring Pete Rock and Red Cafe for example.

Kicking off the K1Xclusive Spring 2011 line is an apparel pack called „Le Dünk“, which proclaims dunking as a form of art. This virgin K1Xclusive line consists of one crewneck, five tees and two caps, and was created in honor of the most memorable slam dunks in basketball history. The small prints on the back of the crewnecks and t-shirts tie back to the specific date the dunk was performed.

All K1Xclusive products feature understated logo branding. The “Le Dünk” Pack will drop February 28th at selected retailers like Colette (Paris), Bottega Back Door (Bologna), Pool (Munich), Overkill (Berlin), FourTwoFour on Fairfax (L.A.) and on KICKZ.COM.

Take a further look at the pack after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 5 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, Fashion, k1x

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Jordan Brand presents Dwayne Wade in Dominate Another Day. The main role is taken by Agent D3 returning to Miami. The story will unfold over the next couple of weeks and we will of course keep you posted!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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Tradition. Love. Innovation.

Converse. Jordan Brand. Nike.

Three brands, three themes, colliding in a massive celebration of the game that’s fueled them all – basketball.

Last week in New York, Nike announced the “World Basketball Festival” (“WBF”), a three day blowout set for August 12-15 in New York City. Three pivotal locations are tapped for events – Madison Square Garden, Times Square, and Rucker Park.

Most obvious is Madison Square Garden. “The World’s Most Famous Arena” plays host to two international friendlies ahead of the FIBA 2010 World Championships (taking place in Turkey from late August). The FIBA tournament provides the hook for the festival, as global interest in the game fuels competition and ignites passion. Games between the United States and France, and China and Puerto Rico, cap off the event.

Nike, Inc.’s partnership with USA Basketball comes clear in the games. Jerry Colangelo, director of USA Basketball, recognizes the increased importance of the World Championships, and the necessity of showcasing American attention to the global game.

Read the full feature here…

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, Converse, Events, features, jordan brand, nike, usa basketball

Red Cafe – Heart and Soul of New York City by K1X from K1X on Vimeo.

K1X has worked with Kevin Couliau to produce an outstanding basketball documentary, dedicated to the new city of New York.

“The idea for a visual love letter to NY basketball was born when Red Cafe’s unreleased track “Heart & Soul” established itself as an instant office-favorite at K1X headquarters in Munich (Germany) last spring. Niels Jager (K1X Go-To Guy): “The tune was on replay 24/7. And one day it hit us: let’s build a statue for NYC streetball!” Red Cafe’s ode to the city that never sleeps is a Pete Rock production that boasts all the makings of a hip hop classic. K1X, who has been active in the outfitting of several high profile NYC streetball tournaments for several years, was all the more surprised to find out that this beast of a tune was not yet a prime focus of Red Cafe’s record label. Shake Down quickly agreed to let K1X shoot a poetic clip for the song, whose lyrics are a glowing personification of K1X’s appreciation for street basketball: The Heart & Soul of New York City.

French streetball documentarist Kevin Couliau (Asphalt Chronicles), who spent the summer of 2009 in the five boroughs hunting down supreme blacktop action, was a natural choice to capture the raw essence of NYC and its rich streetball culture. As was the Canon 5D Mark II as Couliau’s weapon of choice. Art director / director / producer Thibaut de Longeville (director of the acclaimed “Just For Kicks” sneaker culture documentary) and motion graphic designer Vincent Dumond of 360 Creative in Paris added their visual expertise to the project and took care of elegant motion graphics and bona fide post production.

The clip features action from K1X affiliated tournaments in Harlem (”Together We Chill” and “Kingdome Classic”) and the Lower East Side (”Lower Manhattan Classic”) as well as a variety of other city courts and an impressive array of cameos by iconic players, opinion leading heads and a bunch of regular dudes. Bobbito Garcia, who got an early preview of the clip last winter had this to say: “It’s so beautiful, man. It’s snowing tonight but it made me look forward to the coming summer months again.”"

Enjoy!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, k1x, videos