“The idea behind the Benny Gold Be@rbrick is based on the iconic fog that blankets San Francisco. The bright red head and ears of the toy represent the iconic Golden Gate Bridge peaking up out of the fog—one of the many picture-perfect scenes that make San Francisco such an amazing place.” Available at Benny Gold at the end of the month.

See the concept images after the click.

Benny Gold ventured out of San Francisco to produce the lookbook of his new Holiday 2011 Collection. Shot in Northern California by Patrick Beaudouin, highlighted are the sweaters, outerwear and accessories of the new collection. The brand sticks to their heritage and continues to push solid gear with quality graphics by Mr. Gold himself.

Check out the full lookbook after the jump.

Releasing tomorrow is Benny Gold’s collaboration with bag company Jansport. Putting the Benny Gold spin on the Jansport Right Pack backpack, the bag features a large embroidered logo front and center. Limited to 50 pieces, the bag will be available exclusively at the Benny Gold SF retail store and online shop starting November 15, 2011.

Check out a short video explaining the collaboration below:

More images follow after the click.

Benny Gold has unveiled this season’s Guest Artist Glider tee shirt done in collaboration with Jeff Staple. Staple’s design mimics a schematic blueprint of the BG Glider Plane logo and is available in three colors: white, black and blue. Whenever you have two guys of such immense talent getting together like this, the outcome is bound to be something else. Good work, guys!

Take a look at the tees after the jump.

Benny Gold presents his new range of Holiday 2011 snapback caps. The usual classic American design elements that we are used to see from the San Francisco designer, are placed on the caps in the form of embroideries and patches. Each style comes in a number of colorways and should be available at retailers very soon.

For Holiday 2011 Benny Gold presents his new Doughboy16 New Era fitted caps. After having received a cease and desist for the design of his previous Doughboy hat, to no-one’s understanding, he redesigned the cap and incorporated their flagship store’s ‘16′ into the design. If you take a closer look at the raised front embroidery you get the hint.

Anyways, here are the three colorways of the hat that will be releasing this season.

We come across a fun new accessory from the new Benny Gold Summer 2011 Collection. As part of the designer’s new in-store exclusives series, he presents the wooden YoYo, carrying the BG logo engraved on the upper.

Benny Gold opened his new San Francisco store last week with a whole new season of product. Today we have the first look at the complete hat offering for spring, including snap backs, mesh truckers, 5 panel camp hats and fitted New Eras. Out now at Benny Gold.

More images follow after the click.

It has been a while since we have heard from Good Wood. San Francisco brand Benny Gold has linked up with the New York jewelry makers. The object that would be turned into wood as part of this collaboration was of course obvious – the signature Benny Gold glider plane. They present two pendants as part of the collaboration and they will be available at the new Benny Gold flagship store in San Francisco next month.

Take another look at the pendants after the jump.

Just yesterday, HUF SF announced the closure of their final San Francisco store. Today we have brighter news from SF, Benny Gold is moving to a bigger location! From Benny:

“The past few months we have been dropping hints about something major in the works. Well, here it is — I am pleased to announce that we are moving our SF flagship store to a bigger location!

As much as we love our current store we have outgrown it in a short amount of time. I can’t wait to show you the new space! The store build out is coming along nicely and we are set to move next month… it is going to be great! Thank you for all the support that has made this possible and we hope to see you at our grand opening party!”