The 4010 store opened its doors last week in Berlin. The new Deutsche Telekom concept store sells all the usual product and presents next to it interesting collaborations, sports a bar, DJ set and much more. Artschoolvets produced a series of t-shirts for the occasion in collaboration with well respected contemporary artists from Germany. The t-shirts are now available in the Artschoolvets Online Store.

As part of the opening of the new 4010 store we are also giving away four (4) tickets to the upcoming NBA game that is taking place in Berlin. The New Orleans Hornets will be playing the Washington Wizards in Berlin and you have the chance to be there.

All you have to do is leave a comment to this post and we will choose four people at random to whom the tickets will be given.

Just this morning we gave you a look at the Plus 41 "Roger Federer" installation at the Nike 0808 store in Berlin. For the occasion there was also a follow-up eventafterwards. In a small round of 20 people, Nike invited for dinner at the Shiro iShiro in Berlin, a great Asian fusion restaurant inside the Lux 11 hotel.

For the after party Nike invited together with LiveDemo DJ AM to perform. The event took place on a Tuesday night, and the 200 + people that attended (including us) had a great time for sure. DJ AM did a great job choosing the right mood for the evening. A good sign for a great party is always when it is supposed to stop at 1am and ends up going on until 3am.

After the jump we give you a small recap of the party.

This week we intended the opening of the Roger Federer Installation at the Nike 0808 Store in Berlin. Graphic design agency Plus 41 created the installation, celebrating both the Olympic Games and also the birthday of the tennis superstar. The event was hosted by Nike and Artschoolvets.

Essentially Plus41 created a series of logos, each standing for a moment in the career of Roger Federer. A little while ago we presented you the flywire windrunnerand longsleeve that came featuring the very same artwork.

Just like a timeline, the logos guide you through the career of Federer, making it an interesting installation for sure. Should you be in Berlin any time soon, make sure to check it out.

More images follow after the jump.

The buzz around Nike Sportswear does not seem to stop any time soon. This past Friday the Berlin 080808 store also opened its doors in the heart of Berlin Mitte. Across the street from Nort Berlin (on Muenzstrasse in the backyard is the entrance), you find the new Nike Sportswear pop-up store, which strikes with great interior design and of course special products, most of which we have presented in the last couple of months. The location is split into a store area and a gallery area. Last but not least you find Nike iD stations to design your own shoes, as well.
The opening last Friday was a great success, with lots of people rolling through. Have a look at the new store and make sure to visit on your next Berlin trip.
More pictures to follow after the jump.

When we presented you yesterday the letters I to P of the Adidas aZX project, you might have realized that unlike in the first group there were only six shoes, instead of eight, and that in fact two letters were missing in the presentation – the I and the O. Well, those we will present you exclusively here, starting with the I, which stands for the Adidas I-Stores.
Taking the ZX 700 silhouette and reworking the upper slickly, the I-Store version takes the letter ‘I’ and mixes bold colours with muted shades and premium leather applications to give it a completely different look that amplifies the original design’s high points with fresh details like the orange ghilly fastening and ribbed panel on the forefoot. A dose of green makes for a striking look, while the suede tongue detailing and simple but effective split heel panel application, decorated with 6 (London) and 74 (Berlin) to represent the selected adidas store locations completes a memorable makeover.
This shoe will only be available at the Adidas Icon stores in London and Berlin, also called No. 6 and No. 74.
Many more detailed images of the Adidas ZX 700 I-Store after the jump.

This past weekend, the New Era Flagship Store Berlin opened its doors. With 250 sqm in size, this marks the biggest New Era store to open its doors. Located in the heart of Berlin Mitte, New Era chose a prime location to invade the German market, which is still at a young stage for fitted caps.
The New Era Store Berlin goes over 2 floors and offers of course all sorts of caps that you can imagine, but also clothing and special limited edition product. A while ago we presented you some of the opening specials of the store. Pics via Artschoolvets.
New Era Flagship Store Berlin
An Der Spandauer Brücke 7
10178 Berlin
Have a more detailed look at the store after the jump.

On 2nd of August New Era will be opening their second European flagship store, after London, now comes Berlin. The store will open in the heart of the city, in Berlin Mitte, right next to other premium shops that we report about on a regular.
The store will offer on two floors the biggest choice of New Era caps worldwide – around 1000. For the opening they have of course planned some limited releases, that will only be available at the new store. We give you a first look at them.
Inspired by the different areas of the city, there will be a series of 4 caps coming out, each featuring a symbol on the front panels that is typical for Berlin and that specific area. The according area name is embroidered under the brim.
Check out all four caps in detail after the jump.

Last week saw the opening of the new 14 oz. store in Berlin. Right in the heart ofBerlin Mitte, close to other favorites of ours such as A.P.C., Nort and Firmament, the new store opened. 
14 oz. already existed in Cologne from 1999-2003 and then the founder moved on to start the Bread & Butter tradeshow. Now he has decided to re-open it, but in Berlin. 14 oz. as you might have guessed by the name already, specializes in denim and carries brands such as Earnest Sewn, Atelier LaDurance, Levi’s, Wrangler and many others. They also carry other great brands including Dunderdon and Steven Alan.
Bottom line, it is definitely worth a visit on your next Berlin trip.
14 oz.
Neue Schönhauser Strasse 13
10178 Berlin
More images of the store after the jump.

adidas and 032c magazine celebrate the opening of No 74 with METROPOL PARASOL. The magic »Parasol«, a three-dimensional installation and photography by architect and designer Juergen Mayer H. is on display.

No 74 is a unique project curated by adidas, in partnership with No 6 in London. No 6 is a pure adidas store specializing in a select product range, following the same principles as No 74.

The No 74 store presents a focused and targeted product range including adidas Sport Performance, adidas Originals, Y-3, special make-ups, limited editions as well as exclusive items signifying a close connection to Berlin’s and today’s global popular culture.

Incorporating as much creative space as possible No 74 is offering an individual and authentic platform for the vibrant forward-thinking community within music, fashion and design combining retail, art, work and gathering space with a sales area of 200 m² and a 80m² garden in the backyard.

For the Berlin opening of No 74 adidas releases a special edition of Stan Smith tagged with No 74 and No 6, each limited to 150 pairs worldwide, exclusively available at the two respective stores in London and Berlin.

No 74
Torstraße 74
D – 10119 Berlin
T: +49.30.530 62513
More detailed images of the Stan Smith after the jump as well as images of the new space.

 
Solebox Berlin has issued a release date for the coming Asics Gel Lyte III collaboration sneaker – Aug 23. The shoe of course follows in the tradition purple shades that are typical of the Solebox releases. A great look for this Asics standard.