The bow tie has certainly come back strong in fashion. These days we do not only see it with the suit, but as an accessory to a much more sporty and casual outfit. Thankfully Alexander Olch, the New York designer/film director, known for his tie/bow tie brand, explains in the video above for Complex how to best tie the bow tie. Via Selectism.

As part of their Fall/Winter 2008 collection, BBC/Ice Cream has just released the “Bow Tie” pack. The pack consists of hoodies, featuring a quilted lining, t-shirts and of course also two actual bow ties, whereas on the other pieces the bow tie is only printed.

The BBC/Ice Cream “Bow Tie” pack is now available in their online store and in part also at colette.

Detailed images of the complete pack follow after the jump.