Converse and partner John Varvatos today announced the launch of a new series of “Get Chucked” advertising, focusing on the fall 2008 Converse by John Varvatos fashion line-up and the company’s premium men’s and women’s apparel and footwear collections . The campaign takes its cues from the wild side of late night dining and was inspired by and shot at the recently closed Manhattan eatery and nightlife legend, Florent. The multimedia creative features British modeling sensation, Daisy Lowe.

Acclaimed photographer Ryan McGinley shot the Converse by John Varvatos line for the second consecutive season. McGinley partnered with Yard, the creative agency behind the campaign, as well as Converse and John Varvatos to portray the collection’s carefree and playful sensibility.  Captured in the late-night escapades of models Daisy Lowe and Liam Wade (Select Model Management), the creative celebrates the essence of the “Get Chucked” attitude with the comradery and antics that take place in the wee hours of the morning in late night diners across the world. The campaign was shot at Florent in the final weeks before the iconic Manhattan diner closed its doors after 23 years.  Florent was one of the first restaurants to move into the then delinquent and desolate meatpacking district of the 80s. As the home base of artists and fashionistas, it was chosen as the ideal venue to host the tongue-and-cheek series depicting anything goes late night dining moments.

This season also marks the introduction of a 60 second short film, shot by McGinley, to amp up the “Get Chucked” brand experience.  The provocative film, also shot on location at Florent, showcases playful havoc and barely startled diners in a story revolving around an underwear-clad diner (sporting only a Converse by John Varvatos tie, shirt and the just launched Chuck Taylor® All Star® Bosey Boot), who has late night ideas of his own. Designer Varvatos makes a special cameo appearance in the film.  The piece is set to the music of The Virgins.

The print campaign will appear beginning in August in international and national publications including Dazed and Confused, Details, Elle, Fantastic Man, Flaunt, GQ, Interview, New York Times, Out, The Daily, V, V Man, Vogue and Wonderland and beginning in September on digital sites including Men.Style.com, Refinery29 and Style.com.  Out of home advertising includes wallscapes/bulletins, bus shelters and newsstand placements, guerilla projections, upscale bar digital HD screens and mirror clings and projection media in metro Los Angeles and New York locations.
More of the ads after the jump.

Clientele is definitely one of the more prestigious NY sneaker stores. Today we present you their "NY Love" campaign, expressing their love for the city of New York.
The NY Love campaign consists of 4 color-ways. All the color-ways are on the t-shirts. The first color-way is blue/red, second is navy/yellow, third is navy/green, and the fourth is navy/orange. These t-shirts are limited to 50 each color-way, and are now on sale for $24 at Clientele 267 Lafayette Street NYC. There is also a sticker set.
Check out images of the campaign after the jump.

StrawberryFrog Amsterdam, the award-winning international advertising agency, has created a giant ‘city in a sneaker’ sculpture called the Electric Light Shoe, which is the dramatic centerpiece for Onitsuka Tiger’s integrated global brand campaign for 2008. Ontisuka Tiger is ASICS’ premium heritage range. 
The campaign was inspired by the Tokyo cityscape, which is visually stunning and energetic – perfect for Ontisuka Tiger.   StrawberryFrog was looking for an idea rather than an individual ad campaign, something that would draw people in and excite them across all media touch points.   The sculpture has inspired numerous executions from classic print and outdoor, to viral film and retail – and even drove the design of new product.
The ‘Electric Tiger Land’ campaign launches globally later this month with a particular focus on Europe, Far East, Australia and the USA. It builds on StrawberryFrog’s ‘Made of Japan’ strategy  that last year featured a campaign built around a sneaker made up of Japanese ephemera. 
The ‘Electric Light Shoe’ is a one-meter long sculpture based on an Onitsuka Tiger sneaker shape and pays homage to the city of Tokyo in miniature. The sculpture is a tribute to Tokyo’s vibrant city lights, and takes much of its inspiration from the underground cult of Deko Tora (decorated trucks).
The sculpture is incredibly intricate and filled with sweeping miniature highways packed with minute Toyotas, and high-rise buildings that form Tokyo’s urban skyline.  Planes queue-up on a replica Tokyo Narita Airport runway where the sneaker’s tongue should be, there are Japanese market signs in the toe, a vending machine selling miniature Onitsuka Tigers in the heel, and a neon metro train hurtles throughout the shoe. 
Many of the Electric Light Shoe’s features are individually lit by one of 300 LED lights and flexible neon rope.    There’s also a hidden iPod dock which plays ambient sounds through camouflaged speakers.
As well as the one-meter sneaker used to create the advertising campaign, StrawberryFrog has produced an additional seven 70cm-long sculptures (two for Germany, one each for France, UK, Korea, Australia, and Japan) as well as 15 40cm-long versions to be displayed in stores worldwide.
More pics after the jump.

Osiris has teamed up with Consolidated Skateboards to create a new special-edition of their infamous shoe called “The Drunk,” which takes aim at large sporting good companies who are strategically trying to invade the action sports industry. The shoes are going to be sold only at core skate and surf shops in support of the Don’t Do It campaign, a movement that seeks to put the power back into the hands of those companies that built the action sports industry.
The Drunk, a thinly veiled comedic wordplay on a popular shoe style from one of the large sporting goods companies, bears a signature banana logo on the side of each shoe. It was created as a playful knock on the large sporting goods brands that are now making a strong push to take a share of the market in the action sports industry. Though the shoe is humorous in it’s design, the message that the Don’t Do It Campaign conveys is a very serious one.  Steve “Birdo” Guisinger, owner of Consolidated Skateboards states, “ There is a reason there are no football, baseball, basketball, or soccer, player owned companies-and there should be.  We don’t want this to happen to our industry.”
Osiris will be the first in a series of core skate companies who will be creating a new version of the Drunk each season. The Osiris Drunk is a patent leather paneled quarter top shoe, with it’s design borrowed from a new style of shoes from Osiris called the South Bronx. “Ever since I can remember, I longed to work with the famous banana. It’s a legend in its own right, for it’s continued efforts to break down the corporate evils that plague our industry,” says Brian Reid, Chief Creative Officer for Osiris.
Consolidated Skateboards, who has been leading the Don’t Do It campaign since 1997, rallied the support of the heads of many of the core industry companies to lead this awareness campaign by creating a new version of the Drunk each season. “Making quality skate shoes is not our specialty, so we are excited to co-op “Drunks” with Osiris and other quality skate shoe makers.” says Steve “Birdo” Guisinger.
The Osiris x Consolidated Skateboards Drunk will be avaialble soon at selected skateshops around the globe.