Kid Cudi presents his latest video for his song “I Poke Her Face” (”Make Her Say”), also featuring Kanye West and Common. The video came out great and is definitely not your usual music video in terms of visuals and look. This reinterpretation of the Lady Gaga hit is definitely worth checking out. Enjoy!

Nylon TV takes us behind the scenes of the Common photoshoot for their upcoming issue of Nylon Magazine. Common pays homage to Nas and New York City. Check it out!

We get a first look at the new t-shirt collection that Common developed in collaboration with Microsoft. As strange as this get together might seem at first, the name, Softwear, of course totally makes sense. For the start they are offering four t-shirt designs, each coming in several colorways.

Have look at the other Softwear t-shirts after the jump, along with an interview with Common about the project.

The new Common feat. Pharrell Announcement video has been released and it turned out really nice. The entire video is graphically animated and of course Pharrell also appears in it. All in all a minimalistic video that does its job!
Check it out here below.