Nike Football gets ready for the upcoming Eurocup and presents their new ‘My Time Is Now’ campaign. The short film features many of the elite players who will battle it out in Poland and Ukraine, and later this summer in London and the UK, including Cristiano Ronaldo, Neymar, Andres Iniesta, Wesley Sneijder, Franck Ribery, Mario Götze, Mesut Özil, Yann M’Vila, Javier Hernandez and Danny Welbeck.

As the action unfolds, viewers can experience content in a unique interactive way through hidden tunnels designed to share athlete insights about their hunger to succeed and inspire young athletes to be better footballers. Watch it here below.

More info on the campaign follows after the jump.

Nike unveiled its Cristiano Ronaldo CR7 collection today and here is a look at what it all contains. Its a blend of performance and casual with a lot of tasteful pieces. Highlights include the grey M-65 jacket, organic cotton striped tees, an AW77 hoody, a CR Mercurial Vapor Superfly III in a nice colorway and a shoe that took some time to acquire a liking for, the Nike5 Street Gato.

Take a full look at the collection after the click.

At a global media event featuring footballer Cristiano Ronaldo in London, Nike today unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet. The vibrant ultra-violet color boosts visibility on the pitch. The outcome is not only a well designed soccer shoe, but also a high performance sports shoe.

“Next-generation Nike Flywire technology incorporated into the boot’s streamlined upper provides a lightweight, strong and more dynamic fit. The carbon composite tuned chassis provides a lightweight platform with traction elements and allows players to stay closer to the ground.”

The boot will be released globally from April 21st. Check out the video here below, giving you some further background information on the boot, as well as info on the creation.

After the jump you will find an event recap, as well as detailed images of the new soccer boot.