Here comes another visual from Curren$y, this time for the song “Hold On”, featuring Young Roddy and Trademark. The video was directed by Jonah Schwartz. Enjoy!

“No square shall enter in the circle of winners.”

Directed by Jonah Schwartz

One thing that you can say about Curren$y is that he’s a workaholic. While you were yelling at the television on SuperBowl Sunday, he was wild goose chasing the fictional Smokee Robinson on his newest mixtape endeavor. Now straight from celebrating New Orleans field domination, Curren$y brings us a short video for his track Lemon Kush off of the “Where is Smokee Robinson” mixtape showing Hot Spitta at the pen and pad scribing the lyrics for the bouncy track.

This Superbowl Sunday the Saints won’t be the only New Orleanders taking hits on the green. the N.O.’s native son Curren$y and Don Cannon will be releasing from their tree lined lungs the “Where is Smokee Robinson?” mixtape just in time for the big game. In anticipation of the Sunday soundtrack, Creative Control shot this short visual of the track “VISION” featured on the upcoming mix. “Where is Smokee Robinson?” will be available this Super Bowl Sunday, February 7th

“We don’t have the power to change the weather as of yet, but those of us with means can change our location to fit the climate we desire. In Curren$y’s latest video for his song “Breakfast” he does just that going from sleeping through NYC’s harsh winter to waking up in a sun drenched Jamaican villa. Director Jonah Shwartz leads us through Spitta’s daily routine of early morning doobie rolling over a mellow Mos Def produced soundtrack.”

The Diamond Supply Co. Pop Up Store opened its doors on December 17th, 2009 at the Prohibit NYC retail space on the Lower East Side Of New York. The Pop Up Store will be open until the end of the year and showcases the 2009 Diamond Supply Co. Holiday line alongside an impressive selection of exclusive DLNY (Diamond Life New York) items such as varsity jackets, hoodies, tee shirts and laser engraved skateboards. An opening reception takes place Saturday, December 19th from 5pm-9pm with music from Christian Rich and MeLo-X.

Prohibit NYC/Diamond Supply Co.
152 Allen Street
New York, NY 10002

Also, check out the video below to see rapper Curren$y take a tour through the shop.

More looks at the Diamond Supply NY Pop-Up Shop & DLNY Collection after the click.

In June, Curren$y took Fear and Loathing to his hometown. For July, the hot spitter draws influence from 8-bit gaming. Nintendo sports classic Tecmo Super Bowl gets the fly  society treatment on the cover. Look for the mixtape to drop around NFL combinetime. (via OnSmash). 

Having come to national attention via affiliation with Lil’ Wayne’ Young Money Camp, Curren$y is no stranger to the rap high life. He’s moved on and revamped since his tenure with Mr. Carter. Now he’s part of Fly Society, with Kr3w and BBC team rider Terry Kennedy. The skate and streetwear influence might be a touch heightened, but it does remain a carry over from Curren$y’s original vibe. Recently the crew teamed up with Sneaker Politics to release a set of Fly Society Tees and last week saw the launch of a new mixtape. "Fear and Loathing in New Orleans," has Curren$y practicing his own style of gonzo journalism and can be found from the good folks at onsmash. Limited edition tees marking the release are also available from Sneaker Politics. More info on that soon. 
See the back cover and track list after the jump.