After seven years of creating over-the-top and off-the-hook customs, SBTG is going back to basics. Kicking off 2010 is a new permanent range with the maiden release based around the classic white Air Force 1. Spurred by requests for custom designs that were low-key enough for everyday wear but classic enough to wear with a suit, the result is SBTG BASICS.

The debut ‘Militarism’ collection features a choice of different signature SBTG camouflage prints on the swoosh: Tiger-stripe ‘Saigon’, German ‘Flectarn’, tribal ‘Rival’, game-hunting ‘Hunter’, and desert ‘Choc’ on a white, silver, gold or red base, all with a pristine white tongue. Each of the 20 different variations includes a discreet SBTG logo on the outer side of the toe and comes with a set of gold lace buckles.

Hit the jump for a few examples AF1s from the SBTG Basics Militarism Collection.

For the second chapter of Varsity Bones, SBTG pays tribute to legendary pop culture icon Michael Jackson. Inspired by his famous red leather jacket from “Thriller” the Blazer features a leather jacket sewn in clean luxurious lines with studded collars, black satin, and geometric contrasts with a zipper baseline. The third chapter of the Varsity Bones saga is B.R.M.C: a fantasy biker gang inspired by a life on the road and on the run. The sneaker comes to life with an intense mix of locks and chains, denim rivets, gang patches, zippers on quilted linings and animal fur. The shoes will launch on OCTOBER 5th 2009 at Royalefam.

More looks at the SBTG Varsity Bones BRMC & Thriller sneakers after the jump.

Israel-based artist ELNA created an impressive commercial for Nike. Blending live action sequences, featuring three pairs of custom Nike Dunks, with animation and music samples referencing sneaker obsession, ELNA crafted a very original spot. Enjoy!

Check out the ELNA for Nike Israel custom Dunks after the jump.

Singapore sneaker artist, SBTG, hit us up with the final version of his Prison Blues Dunks. This first installment of the ongoing Varsity Bones series features both a Dunk Hi and a Dunk Low with heavy denim and paint application. A zipper closure finishes off each sneaker. The shoes will launch on the new ROYALEFAM website this Sunday, August 9 at 10PM EST. Limited to 12 pairs per style.

When it comes to sneaker customes there are several routes to take. In our opinion there are only two that make sense – either its a real piece of art, so you do not really count on wearing them, or they look as if they just came out of the sneaker factory, and can thus be worn. Crooked Tongues teamed up with sneaker customizer Rob L to work on the Puma XR Runner. The designer created a nice and sublt green pattern on the sneaker, making it look as if it came from Puma directly. Overal 10 pairs were made and are right now being exclusively sold over at the Crooked Tongues store.
Also make sure to read the interview in the news section on their site with the customizer!